The Art of Website Optimization

Written by David Bell

Continued from page 1
Every webmaster should analyze their site's keyword count. Your most important keywords should be 5% - 8% of your keyword count. If your percentages are too high,repparttar search engines may consider your site as "spam". If your percentages are too low, your site will never appear inrepparttar 127949 Top 100 of any search. Keyword and relevancy optimization can easily move a site from complete obscurity to instant popularity inrepparttar 127950 search engines overnight. Do it rightrepparttar 127951 first time and I'll see you atrepparttar 127952 top! It's a painstaking process but website optimization is a necessary step towards securing market position. In an age of instant gratification, ones and zeros, gigabytes and terabytes,repparttar 127953 simple virtues of patience and perseverance are seldom nurtured. In developing your website, take time to reflect on your mission, and if you do only one thing well, share your passion with your target audience. Do it forrepparttar 127954 sheer love of it. Your audience will appreciate your efforts. It'srepparttar 127955 first step towards creating a website that speaksrepparttar 127956 language that your visitors want to hear! Withrepparttar 127957 right attention to detail, just like a long lasting relationship, you'll have no fear inrepparttar 127958 night that your website might desert you. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at , a leading Search Engine Optimization services firm and Advertising Agency.

What is Site Match?

Written by Shawn Campbell

Continued from page 1

A ranking of "none" means that it did not turn up inrepparttar listings. As you can see, since we signed up for Site Match, our ranking dropped dramatically. Yahoo only showsrepparttar 127948 top 500-700 listings, and The Print Pot (which sells Epson inkjet refill kits) is not found at all.

This was my experience with Site Match, but it was only one experience. I doubt that I will be using Site Match again, nor would I recommend it to my clients. However, with only one test, it would be a mistake to conclude thatrepparttar 127949 majority of sites will drop in listings after signing up for Site Match. What is troubling is how Site Match affected allrepparttar 127950 keywords that Print Pot was struggling to improve.

What happened? Was there a penalty? The site has no reason to be penalized as it followed allrepparttar 127951 content guidelines listed by Yahoo/Overture at These guidelines were pointed out byrepparttar 127952 support staff from PositionTech, a reseller of Site Match. So why did it drop? I suspect that Yahoo is still ironing outrepparttar 127953 bugs from its Site Match program. The other possibility is that Yahoo changed its algorithm, andrepparttar 127954 new one does not rank highly. I have sent a letter to Yahoo and expect an answer inrepparttar 127955 near future. I will inform you of their response inrepparttar 127956 next newsletter.

Should You Pay For Site Match?

The answer is wonderfully complicated.

Option 1) If you are already inrepparttar 127957 database: The answer is a big fat NO WAY. The only exception would be if you change your site more often than once a week. Even then, Yahoo would only updaterepparttar 127958 description, title, and ranking of your site onrepparttar 127959 search engine results pages. The link would still go torepparttar 127960 new updated site even if you don't pay, and even if it is not freshly spidered.

Option 2) If you are not inrepparttar 127961 database because your site is new: It would normally take 2-5 weeks to be included in Yahoo’s database for free. If you are in a hurry, then sign up to Site Match. You should show up within 48 hours, and you will be paying $0.15 to $0.30 per hit.

Option 3) If you are not inrepparttar 127962 database but your site has been online for over 2 months: Something is wrong with your site. Either your robots tag is wrong, or you have zero links in to your site, or you have a penalty of some kind. In order to resolve your situation, it is imperative that you need to hire a search engine optimizing specialist to inspect your site.


Unless you are running a site that gets updated on a near daily basis (such as a news site or a web log), my advice is not to sign up for Site Match. You would be throwing your money at Yahoo, and in return you would be getting a service you probably don't really need. If you are not listed in their database, there is probably a reason for it, and that same reason would probably keep you out ofrepparttar 127963 database even if you signed up to Site Match.

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

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