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3. Submit Articles To Other Newsletters
You are already publishing your own newsletter; right? Why not write an extra article and submit it to other newsletters with same topic as your own? Most will include a link to your site in their newsletter (another path). Many will also publish your article on their site along with a link to your site (yet another path).
4. Participate in Online Discussion Forums
Join all of online discussion forums, newsgroups, and mailing lists you can find in your topic area. Never discuss your product/service on discussion forum. This is considered very bad taste in many forums and outright spam in other forums. However, if you participate in these forums by answering questions and being genuinely helpful, you will be noticed.
Include a link to your site in your signature so that those who like your advice can drop by for a visit. The simple link in your signature becomes a new path to your site every time you help someonw by answering a question.
5. Syndicate Free Content
When you are building content for your site, always offer it for use on other sites. Simply include a note at bottom of your page saying that webmasters are welcome to copy anything in return for a link to your site.
This might include articles, pictures, scripts, etc. Encourage others to copy your site as long as they provide another path to your site.
Be sure to do a little of each of these methods every week and your site will soon be among most visited sites in your topic area.
Someone once said "If you build it, they will come." I believe that statement to be true. But you can't just build best website in world and expect everyone to visit tomorrow. You also have to build paths to get to that website.
If you build those paths, they will come!
James D. Brausch, is the Vice President of Marketing for Target Blaster, Inc., an Internet Marketing firm specializing in targeted traffic. http://www.TargetBlaster.com