"I have to admit, this is best ebook I've ever written. It took years of research to come up with all tried and true solutions to internet marketing. I use this plan myself and I've never seen results like this before!"

You can write anything you want to, as long as it tells people how you feel about product. If they see pride you have in your work, it'll encourage people to look into it further. It'll add some personal worth to your sales copy that will make people take pause.

Now let's flip this thing over and look at other side of Endorsement scenario. If you've noticed on many marketing websites, webmaster includes a section or two called, "Here's what others say. . ." Those little sections are actually endorsements from other people about product. Sometimes those endorsements are solicited by product's creator, other times they're given freely and spontaneously by person who's used product and loved it.

Either way, it's a win/win situation for both of them.

I'll tell you why. . .

Nine times out of ten, an endorsement is followed by endorsee's signature and website link. I don't know about you, but I consider that free, traffic getting advertisement! A lot of people are prone to researching validity of a product by checking out people endorsing it. So guess what they'll do? That's right, they click on link!

So submitting your endorsement of other people's products can be considered a Joint Venture that's rewarding and profitable for both parties. The product creator gets your glowing recommendation to encourage others to buy, and you get a free link on his site!

Likewise, there's nothing wrong with seeking out other internet marketers or business people to give your site an endorsement. Sometimes they'll want a free copy of your product to look over, but that's a small price to pay for a "high level" endorsement! Most times all you have to do is write and ask.

Now I'd like to add just one more point to show importance of learning Art of Endorsement and using it as a Joint Venture. At this particular time, major search engines are listing sites according to web popularity. That is, they spider your site and then check to see how many other sites have links back to yours, and what their ranking is. The more links they find, higher your site's ranking will be.

Consider benefits of having your endorsement with your signature line with a link back to your siteon every affiliate program's site you belong to, every website for product you've bought, every newsgroup or ezine you subscribe to. The possibilities are enormous!

Yes, Art of Endorsement can be extremely powerful in right hands. Be sure, if you use it, you do so responsibly.

No gorrila suits please?

K.R. Nadreau is the author of "Up Front Marketing ~ Selling Without Selling Yourself Short." He's a motivational speaker/writer who has spoken to upwards of 2,500 at a time, and has been instrumental in the creation of countless successful businesses both for profit and non-profit. His articles about business and culture are read by thousands.

Write out each strategy, and beneath it, list key messages and tactics. Here's a sample:

Strategy: Position myself as market leader in lease purchasing in my community.

Key messages: DeFiore Enterprises is a reputable, trust-worthy name in lease purchasing your home.

Tactics: Approach local community colleges about teaching a home- buying class using niche of lease purchasing.

Propose a feature story to a local paper about "10 Things to Look for When Buying a Home," with you as expert to be quoted. Create a brochure entitled "Secrets of Buying a Home With The Lease Purchase Advantage." Offer it free to people who call.

Issue a press release about free brochure to local media. Send informational brochures to real estate agents and mortgage brokers who refer home buyers to you. For each step you plan, keep asking yourself, "Why should I do this?"

Don't decide to do big, splashy promotions if you really can't afford them. Smaller, more frequent communications are much more effective if your budget is limited. Don't forget to send communications to your networking partners.

Finally, be sure promotions you've selected project right image. If your audience is conservative, don't stage an outrageous promotion. Similarly, if you need to project a cutting-edge image, make sure your efforts are sophisticated. Also, be sure you have made friends with media. Update your press package to reflect changes you have made.

Step 6: Budgeting Your Resources

Home business owners believe marketing is an optional expense. This is one of most tragic myths in business. Marketing expenses should be given priority, especially in times of slow cash flow. After all, how are you going to attract more business during slow times if you don't tell customers about your business? Take a realistic look at how much money you have to spend on marketing. While you shouldn't overextend yourself, it's critical that you allot adequate funds to reach your markets. If you find that you don't have budget to tackle all your markets, try to reach them one by one, in order of priority.

For each of your tactics, break down each expense and outline estimated cost of each. For example, a brochure includes writing, photography, graphic design, film, printing and delivery. From there, you can beef up or pare down your plan, depending on your financial situation.

Step 7: Timing Your Projects

Now that you've broken down steps involved in each activity, be sure you set aside time to accomplish steps for each project and set a deadline for each project. Again, make sure you're not overextending yourself, or you may get burned out. It's better to start with smaller, more consistent efforts than an overly ambitious program you'll never complete.

Step 8: Ready, Set, Now Go For It!

With above steps you now have in your hands most effective "to do" list you'll ever write. You have prepared a document that can help you reach your market segments from a position of knowledge and expertise instead of from shoot-from-the-hip hunches.

Now you need to use your marketing plan. Make it a part of your "to do list" every day. Will it grow and change? Sure will. Also, as your business reaps benefits of your initial strategies, you may want to increase scope of your marketing. If you find something is not working, change it.

Remember, consistency and continuity, delivered with a dash of creativity, give you formula for successful marketing.

Copyright 2004 DeFiore Enterprises