The Art Of Writing Powerful Classified Ads

Written by David Bell


Continued from page 1
Great new Ebook "How To Write Ads That Sell," by John Doe. John is one ofrepparttar leading authorities on online advertising today and he can help you write like a pro! Goto:(myURL) This ad does satisfyrepparttar 100537 third rule by targeting potential customers for our product, but it fails miserably in all other aspects. That headline isn't going to grab anybody's attention. Andrepparttar 100538 body ofrepparttar 100539 ad is not only boring, it is trying to sellrepparttar 100540 steak instead of sellingrepparttar 100541 sizzle. People are not interested in your product or service per se, they are only interested in whatrepparttar 100542 product or service will do for them. How will they benefit from using your product or service That'srepparttar 100543 key to writing powerful ads. You must sellrepparttar 100544 sizzle, notrepparttar 100545 steak. Now let's look at an ad for that same Ebook that does follow our three rules. Powerful Ads That Will Make You Rich! You are only minutes away from creating powerful cash generating ads that will make your hit counter explode and your sales skyrocket - I Guarantee It ! Goto:(myURL)

This is a much better ad. It follows all three of our rules. It has an attention grabbing headline. The body ofrepparttar 100546 ad talks not aboutrepparttar 100547 product, butrepparttar 100548 end result of usingrepparttar 100549 product. And our entire ad targets potential customers for our product. Seerepparttar 100550 difference?

It's just as easy to write a powerful ad as it is to write a weak one when you know and follow these three simple little rules. And remember, you will improve as you write more and more ads.

I wish you allrepparttar 100551 best in your classified advertising campaigns. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.


Small ads - 'as sound as a pound'

Written by Steve Hawker


Continued from page 1

Do test new adverts by running them for a few weeks initially. Monitor their performance proactively, change them and run more tests until you are happy. If tested adverts contain offers that are unlikely to change over time, select longer advertising periods, to take advantage of any discounts. Select longer periods too, if you are prepared to wait forrepparttar 'right' price or customer.

Set fair and reasonable prices. Include commas for prices in thousands, full stops for prices in pence, and state clearlyrepparttar 100536 tax arrangements. Attach any conditions of sale, like ‘or very near offer’. Check your price and conditions. You may wish to set a slightly higher price if you foresee haggling.

Think carefully about your most likely customers. Which emotions will motivate them to buy from you: happiness, love or jealousy perhaps? What do your customers need? Do they seek fulfilment, a sense of belonging, or security? What associated benefits are they seeking fromrepparttar 100537 items or services you are selling?

Describe sales offers in ways that will interest your potential customers greatly. Use simple, factual words that they will search, or browse, for. Enter unusual abbreviations in full. Avoid slang, legal and technical words, and jargon. Use as few ‘noise’ words as you can, words like 'but', 'and', 'to'. Create short, logical, punchy sentences with correct spellings and punctuation. Use plain, positive English that stimulates curiosity and demands action. Your only goal remember, is to make buyers contact you for more information.

Create captions that will grabrepparttar 100538 attention of your most likely customers. Use advertising ‘power words’ to fascinate them with what you have to sell. Make your customers stop in their tracks and want to read your description. Avoid unsubstantiated hype though, as well asrepparttar 100539 extensive use of exclamation marks.

Leave any selection of advert types and classes until after you have drafted your description and caption. Often,repparttar 100540 most cost-effective categories become apparent once these are in place.

Now you’ve establishedrepparttar 100541 contact arrangements, sale locations, prices, conditions and classes, check your adverts again. Read them aloud to yourself. Show them to objective friends. Will your captions entice? Will your descriptions fascinate? Change your adverts, if necessary. Repeat this process until you are happy that your adverts are attractive, credible and effective. Use your full character or word allowance. Balance this suggestion withrepparttar 100542 needs for accuracy, brevity and clarity.

Lastly, check for competing small ads in various different media. Who are your nearest competitors? Are your offers competitive on price and availability? Change your adverts again, if needs be. Effective small ad creation is a highly iterative process, you see.

Do experiment and aim for uniqueness. Small ads should be 'right first time', competitive and successful. Yes, and fun too! Good hunting.

© Steve Hawker 2005. All rights reserved. Steve is a partner at http://www.ehawker.co.uk, the small ads search engine. E-mail him at: info@ehawker.co.uk


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