The All New MSN toolbar - Will search trends change?

Written by D.Rhodes


Continued from page 1

The new MSN toolbar will be preinstalled as part ofrepparttar IE7 browser and so will not need any active participation from a user to install. This could mean that MSN suddenly increases their search engine usage considerably. When seconds count to a surfer, and they will always dorepparttar 142833 quickest and easiest thing possible to get what they want, it is probably safe to predict a growing importance of being listed within MSN search results. This will obviously reflect not only in natural search engine results, but also PPC advertising.

My own opinion, (and it is only an opinion, not a fact or prediction) is that withrepparttar 142834 release of a pre-installed search bar in IE7, end users will changerepparttar 142835 manner in which they find what they need onrepparttar 142836 internet. After all, this is what MSN would like and are actively trying to promote. I thinkrepparttar 142837 search engine wars could be hotting up more so, and I think we may see some major changes with who isrepparttar 142838 top SE players when IE7 is released. Microsoft is obviously going to try to dorepparttar 142839 best they can to get active users, as any business would, and taking past knowledge of how Microsoft tend to dominate any particular area of PC/OS's, it is quite possible they will throw everything at it.

I think that this recent development from MSN isnít something that internet based companies, should ignore. I'm not saying that we should all suddenly changerepparttar 142840 way we are doing things, but I think we should keep a closer eye on those server log files to see if this pre-release to IE makes any changes. Changes will be small if any to begin with, as most non-technical users probably wonít installrepparttar 142841 bar themselves. However, with its inclusion inrepparttar 142842 new version of IE, surely it must mean an impact to online businesses.

Author Bio: Darren is specalises in SEO and is currently promoting Affiliate sales from his directory site GuideOnline.co.uk, which runs a free reciprocal link feature. Darren can be contacted directly by using the contact form located at NetNeo.


Advanced Uses for Google's Algorithm

Written by Claude Beavers


Continued from page 1

PR (Google's Page Rank)

PR, or Google's Page Ranking system, is a way to keep track of how popular your site is. This is determined through traffic to your site as well asrepparttar amount of related sites linking to your own. The complexities of this system have not fully been discovered yet, butrepparttar 142529 main thing to know is thatrepparttar 142530 more related links andrepparttar 142531 more high quality traffic you have coming to your siterepparttar 142532 higher your PR will be. With links from high PR sites, your own PR will skyrocket, bringing you ever higher in Google's search results.

The algorithm also takes your PR into account when working out rankings. The higher PR your site has (on all of its pages), andrepparttar 142533 longer your site has a high PR,repparttar 142534 more likely you are to get inrepparttar 142535 top rankings with Google. Even with a page ranking of 6 (out of 10),repparttar 142536 results can be astounding, and your ranking withinrepparttar 142537 search results will continue to grow.

Traffic

Traffic is also monitored to and from your site, and even how long your visitors stay. This allows Google to accurately gaugerepparttar 142538 amount of "real" traffic you get in any given month, as well asrepparttar 142539 type of visitors you receive andrepparttar 142540 overall popularity of your site. Now, forrepparttar 142541 younger sites that only get a few hits a day at most, this will not effect your rankings as much asrepparttar 142542 larger sites with hundreds or thousands of visitors a day. Instead of focusing onrepparttar 142543 amount of traffic you get to your site, focus onrepparttar 142544 quality ofrepparttar 142545 traffic you receive. With more visitors that stay longer and actually stay to view your site and purchase your product or sign up as users, you should be able to get better rankings than some ofrepparttar 142546 sites that have three timesrepparttar 142547 volume of traffic but one tenthrepparttar 142548 amount of time spent by that traffic on your site.

Quality is king, while quantity is simply an added benefit on today's internet. Work on your quality and then you can focus onrepparttar 142549 quantity.

Update Frequency

Spiders from Google also checkrepparttar 142550 frequency your site is updated with their new algorithm. The more your site is updated, in essence, with fresh and unique content,repparttar 142551 higher it will become ranked inrepparttar 142552 Google search engine. If you take a month vacation, leaving your site to gather dust until you come back, be prepared for a drop in your rankings. If you update your site daily, onrepparttar 142553 other hand, you can expect to be ranked much higher (provided you have fresh, related content) thanrepparttar 142554 sites that only update once a week.

Basically, asrepparttar 142555 old adage says, "You reap what you sew." Or, in other words,repparttar 142556 more work you put into something,repparttar 142557 better results will come of it. In general, this remains true for not only Google, butrepparttar 142558 other search engines and directories as well.

IP Address

Evenrepparttar 142559 IP address is considered inrepparttar 142560 Google Algorithm, which can be a good or bad thing, depending onrepparttar 142561 other websites that are currently sharing your IP. If you are on a specific IP address that is dedicated to your site, you have little to worry about, but if your IP is shared between multiple websites, you could have a real problem. IP addresses are recorded and compared between your site and others onrepparttar 142562 web. If, for example, your site just happens to be onrepparttar 142563 same server as a spammer who shares your IP, not only will Google deleterepparttar 142564 spammer from their rankings, but they could also delete your site simply for being related torepparttar 142565 Spam site.

Obviously, there are some simple solutions to this problem, including talking to your hosting company to get a dedicated IP address specifically for your own site. This might cost a bit more per month or year, depending on your billing schedule, butrepparttar 142566 benefits will be numerous. If you simply don't haverepparttar 142567 cash flow to payrepparttar 142568 extra money per month, you can search throughrepparttar 142569 sites that share your IP and report spammers to your hosting company. In nearly every case they will be ready and willing to get rid of spammers on their server.

Overview

Again,repparttar 142570 basic idea is to keep your site reputable in its promotion practices. Stay away from anything that could possibly classify your site as a Spam site, and keep good, relevant links and content coming. For more information, please look at our articles below:

Check out Understanding Google's Algorithm for basic information onrepparttar 142571 Google Algorithm Check out Final Optimizations for Google's Algorithm forrepparttar 142572 final article in this series on usingrepparttar 142573 Google Algorithm to your benefit.

You can see other articles by Claude Beavers on this topic at: Online Promotion Articles at Superfaster.com


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