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Can you see anything in their titles that you might use in your speech or article title?
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with
name of your company for quite a while, so devote much more time to getting it right.
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim of these names is to reinforce your company's image, and remind people of your business identity.
So Joe Black's web site could be named joeblack.com, or, if he wanted something wittier, BlackInk.com, and his email address could be joe@blackink.com.
Joe, like most of us, has other interests than his business. He’s a birdwatcher, and is planning an online newsletter and website for others with this hobby who already know him.
A good name for his ezine could be Black Birds, and for his website www.blackbirds.com, then his e-address for it could be joe@blackbirds.com.
Sometimes you can’t make such an apt connection. For example, when my ezine, which focuses on marketing of financial services, was created it needed a name. I liked acronym "TIP". But what could name I expand it into?
Here’s a few that came to mind:
* The Insurance Practitioner * The Intelligent Planner * The Insightful Provider * The Interested Ponderer * The Insurance Professional * The Incorporated Practice, etc.
To say nothing of all variations that can be rung by switching adjectives around.
See what I finally decided on at: http://www.eTIP.ca/
Don Pooley has shared his marketing know-how with audiences in major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. Subscribe at www.eTIP.ca/, or get free article downloads, and redistribution rights info at www.eTIP.ca/Downloads/Publish.html
