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Give clear instructions as to how they can learn more through clicking through to your products page or by calling you. Always remember to tell people what they should do. Here are a few examples:
Respond by clicking reply button on this email. Call me at this number: xxx-xxx-xxxx before Friday Click here to get a free report, e-book, special report Tell me what you think, hit reply to email button. (Spell it out!) To forward this ezine to a friend, click here. Invite a friend to subscribe by clicking here. Get number to my free telecourse: just ask by reply email.
Making Ezines Easy
There are a number of e-books and e-course online that can help you get started. Never forget, quality content that delivers value to your readers is most important way to build a subscriber list of loyal readers that will want to buy services and products from you.
Learn how to do your ezines well. It is well worth time and effort. Ezine writing and publishing gets easier each time you do it. Start small and grow, grow, grow. Before long you will have a reader base that is loyal, trusting, and willing to buy from you.
If you need help, get help.
Patsi Krakoff, Psy. D., is a writer, & publisher of coach ezines. For Secrets of Successful Coach Ezines, email email@example.com. Subscribe to BizBook Nuggets by blank email to firstname.lastname@example.org and Newsletter Nuggets by emailing email@example.com.
Or, visit www.customizednewsletters.com to see how Customized Newsletter Services can provide quality content and ezine formatting.