- Ad copy must relate and communicate like average people.

- Know what your target market really wants.

- Be able to easily lead into your back-end offers

- Emulate other successful (but not over used) ad copy structures.

- Make your product so attractive that your reader has no choice but to buy.

- Remember that your HEADLINE is most important part of your ad.

- Write, re-write and re-write and re-write and re-write again...

These are various techniques and rules of reason used by professional copywriters to develop successful advertising campaigns.

I would like to impress upon you however, importance of HEADLINES. No one will read ad copy that you have spent countless hours researching and re-writing, if you don't grab their attention with a great Headline. It may take you dozens of tries before finding that one Headline that will have Attention Pulling Power that you need to get your ad read.

6. Don't Use Words You Don't Know!

One of most horipulating things you can do to a reader is use words semaphorically. If you're not sure what a word means, just ejaculate it for another one.

7. Use Action!

Don't write limply. Let your reader feel wind in their hair with explosive, action-packed verbs, of which I can't think of any right now.

8. Exclamations Get Attention!

HEY!!!!

See?

9. Involve Reader!

Don't just talk AT your reader, try to get them involved in a dialog even though you can't. Still, it's a really good thing to do. One way to achieve this is by asking questions.

Wouldn't you agree?

10. End On A High Note!

Try to say something really good right at end so readers are left with a good feeling about you and want to buy something from you, hopefully something that doesn't suck.

And don't forget to wrap up by reminding reader what everything you just said was, like that it's good to write good because it can benefit you!