The 80:20 Rule- Your Formula For Success

Written by John Payne


Continued from page 1

Stocks, products, services, insurance, litigation, people-repparttar 80:20 Rule keeps coming up! Look for it and you'll find it.

The universality of this principle should be a powerful guide for you in business. Find out how it applies to your enterprise, and you haverepparttar 121654 power to setrepparttar 121655 vital priorities which will meanrepparttar 121656 difference between failure, survival, and success. Takerepparttar 121657 time now to look at your business. Look at whererepparttar 121658 results are coming from, and concentrate on those areas. Look at some of these areas...

- Have a product range? Have a look at how much of your profit comes from each item. Put your effort intorepparttar 121659 20% that give you 80% of your sales- your winners.

- Selling products or services? Most likely, 80% of your sales come from 20% of your customers-repparttar 121660 ones who makerepparttar 121661 big purchases and are repeat-buyers. Cherish that 20%.

- Have a sales force? Have a look at how much of your profit comes from each person. Make sure you reward and retainrepparttar 121662 20% that are your winners.

- Have an affiliate program? Findrepparttar 121663 top 5-20% who give you 80% of your income, and make sure you support, encourage and reward your winners.

- Do advertising? Have a look at whererepparttar 121664 sales come from. Then identifyrepparttar 121665 few ads that really pull, andrepparttar 121666 few places where you run them that really produce. Then refine your winning ads, and run them in those few places that give yourepparttar 121667 best results.

Runrepparttar 121668 80:20 Rule over YOUR business today. It will save you time, effort, money and resources, and take you further downrepparttar 121669 road to business success. Bon voyage!

This article may be reproduced in your print or electronic publications FREE OF CHARGE. All I ask is that you retainrepparttar 121670 'author bio' atrepparttar 121671 bottom ofrepparttar 121672 article. If you'd like to advise me before or after publication, I would be interested in hearing from you!



John Payne, a lifetime Marketer, is "The Human Face of Web Marketing". Each week his Web Marketing Ezine shows over 6000 readers in more than 56 countries how to succeed, with a uniquely human emphasis on the business of Web Marketing. To get your free subscription visit http://www.WebMarketingEzine.com NOW!


MARKETING COMMUNICATIONS AND PUBLIC RELATIONS STRATEGIES FOR THE RECESSION

Written by Jon Boroshok


Continued from page 1

In adapting to market changes, smaller clients are again desirable as alternative marcom providers find ways to profitably service them and produce a desirable return inrepparttar capital invested in marcom. Embracingrepparttar 121653 free agent economy, senior marcom practitioners living inrepparttar 121654 suburbs (better schools and affordable housing) are starting to "just say no" to adding two hours of daily commute time -- departing downtown agencies (or being let go in favor of cheaper, junior staff) to work for their own clients and smaller agencies closer to home. This is creating more affordable, project-based PR/marcom options for many tech companies with refined, controlled budgets.

For many clients, outsourced and project-based marketing communications has an economic rationale that works even in a strong economy, leading VCs to rethink their original big agency bias. It makes sense to find a marcom outsource that will work on a project basis, or adapt to a flexible, needs-based budget that allows clients to pay for resources and counsel on an "as-used" basis. It allows companies to do more short-term activities without a large commitment. If a project proves successful, they certainly can lead to longer-term relationships. Projects are a great "test drive" for bothrepparttar 121655 agency andrepparttar 121656 client - a way to see if they enjoy working together. Advice for companies looking to outsource marketing communications:

* Location, location, location - NOT! A prestigious address does not make an agency do better work or increaserepparttar 121657 chances of media coverage. Are you paying forrepparttar 121658 view from your agency's conference room instead of results?

* Agencies love to drop names of contacts, but these may not berepparttar 121659 right reporters, editors, and analysts for your company. Experienced pros develop new relationships as needed.

* Look at their clip book, but don't be too impressed, especially by clips for big name clients. See what they've accomplished for clients that are about your size and budget. The people showing you past results should berepparttar 121660 same people who will dorepparttar 121661 actual work on your account.

* Your needs and budget may vary from month to month. Your agency should be able to work with a flexible budget. Many agencies now require prepayment of fees. All time spent ramping up for a project is considered billable time.

* Make sure that your agency has a conceptual understanding of your company,repparttar 121662 technology, and your marketplace. Have them visit your Web site on their own time beforerepparttar 121663 first meeting.

* You can find a marcom alternatives through networking, referrals, online searches (use key words such as PR, tech PR, outsourced PR, marcom, etc.), or look at press releases from similar-sized tech companies in industries related to yours. Agencies that advertise or attend trade association meetings will recoup those costs in their fees.

* Pay attention torepparttar 121664 "structure" ofrepparttar 121665 first meeting. Doesrepparttar 121666 agency listen to you, or are they in "sell" mode? If they don't listen, can they really understand and meet your needs?

* Outsourced providers are a limited resource, often working simultaneously for several clients. Make sure they haverepparttar 121667 bandwidth to take on additional work for your account and can meet your deadlines.

* Chemistry counts - you'll have regular contact with your agency. Nobody will ever provide a bad reference, so trust your gut instinct. Marketing communications is an investment. Selecting a source that matches your company's culture/personality is likely to give yourepparttar 121668 best return.

With 15 years of experience, Jon Boroshok is a veteran of high-tech and Internet marketing communications. He is the founder of TechMarcom, Inc. of Westford, MA (www.TechMarcom.com), an agency/outsource specializing in value-based marketing communications for technology companies. An accomplished strategist and writer, he has written articles and columns that have appeared in The Boston Globe, ZDNet, CMP Publications, eCommerce Times, Mass High Tech, PRWeek, and more.


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