A] Promote your RSS feeds directly below your e-zine subscription box, and always “above fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on most prominent locations of your site.

B] If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you’re publishing an RSS feed on E-mail Marketing, promote RSS feed at top of topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to feeds.

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C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As for content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in first place and why they should subscribe specifically to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks user if he wants to subscribe to feeds browser finds on site user is currently on.

Yes, this is even more powerful than your e-mail subscription form, since browser in a way “pushes” user with your RSS feed subscription.

But in order for browser to do this, you need to help it out to find your RSS feed.

Just include following piece of HTML code in section of your webpages and you’ll be all set:

There are many more techniques and opportunities available to you, from “direct subscribe” links to actually using opt-in forms, but these 7 steps should get you started in shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than huge majority of sites are achieving today.

Next, you will want to have a reason for people to sign up for your newsletter. People do not subscribe to newsletters without good reason and interest, so you will want to make sure that not only does your letter look professional but that it provides professional information or other items your subscribers want like access to e-books, toolkits, advice for marketing, business or other things.

Additionally, make sure you have an automated program that initiates newsletter requests and processes newsletter remove requests. IF not, you might find yourself spending hours adding new e-mail addresses and removing others. Most people would rather spend this time on their business rather than upkeep of email addresses. This program will certainly be worth whatever it costs.

Also, you should know that over 70% of sales are made after at least third contact with a potential customer, so marketing your products in a newsletter to weekly subscribers will mean increasing your sales and revenues. This is important for a successful business, so make sure you are providing cutting edge information for your subscribers and giving them a reason to stay a subscriber. Once you have your professional newsletter in place, watch as subscribers increase day after day and watch how your sales are affected as well as traffic to your site. Marketing via a newsletter can only help your web page and revenues.