#5 I loved your product, what else do you have to offer. Here's a big sales loss. You didn't develop your "back-end" sales strategy. It's extremely important before you sell your first product to already have your follow-up product at door and waiting. If your customer has purchased from you once, there's a good chance they will again. You have already established a certain kind of trust with your customer. Don't let them down and never rely on one primary product to carry your business. Product development is an integral part of any business. If you want to stay in business keep your present customers coming back for more.

#6 Use truth to sell your way out of trouble. Every business will run into this problem sooner or later. No matter how good you are, you are bound to promote a poor marketing campaign or product. When you need a fast way to stimulate sales for a product that is not selling, try truth. But know how to use truth to your advantage. Tell your customers that you have an overstock of product. Tell them you selling product at cost or below cost. There is a viable market of bargain hunters out there. Two common approaches are "Reward" and "Introduction" techniques.

The reward technique might look like this: Because you are one of our VIP Customers, we want to offer you this special price..... or As a special Limited Time Introductory Price we......

#7 If It's Not Broken....Don't Fix It! Why do marketers feel need to change a marketing strategy that works. The fact is, they become bored with seeing it, and by that token they wrongfully assume consumer is also tried of seeing it, even though sales are same. Seems incredible, but happens every day. They fool themselves into thinking that they can foresee end of a successful marketing campaign. If it's making sales it should leave it alone. Now that's not to say that you shouldn't test new marketing ideas, but never drop a winner because you are tired of seeing it or you believe it's nearing it's end. Major corporations and small companies alike have successfully used same marketing campaigns for decades.

I hope this helps in your future marketing decisions.

The press release must be written as a news story. It can be a feature or news, but it must fit in with rest of copy in publication.

If you have right press release, you can have same one run over and over again all over country, even all over world! One press release can get you worldwide business.

We have sent out same press releases to newspapers all over country and just changed name of city in each release to be geared to that specific location. A good release will be run over and over again and there is no need to rewrite it once it is fine tuned and ready.

It's great to be at top of search engines and on links pages, etc. But why not reach truly larger market that isn't looking for you on search engines or surfing web for your product or service?

Why not let them read it in news pages of their local newspaper or favorite magazine? They are more apt to check out your business if it is written as a news story. It will open doors to new customers and clients. People that wouldn't have known about you otherwise will have a chance to read about you and what you have to offer.