The 7 Points of Do-It-Yourself SEO

Written by Gordon Goodfellow

Continued from page 1

5. Keyword density. Each search engine has its own preference as to how many times a keyword phrase appears onrepparttar page in order to signifyrepparttar 127770 relevance of that keyword phrase (in other words, in order to helprepparttar 127771 search engine understand whatrepparttar 127772 page is about). Around 5 to 8 per cent is a rough guide as torepparttar 127773 optimal level. Don't overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your keywords inrepparttar 127774 headings tags H1 and H2. There is an H3 tag as well, but it is doubtful whether search engines bother with that, as it is perceived as less prominent onrepparttar 127775 page, therefore less relevant to whatrepparttar 127776 page is about.

6. Don't forget good linking in your website marketing. Search engines will judgerepparttar 127777 importance of your web pages to some extent onrepparttar 127778 number and quality of incoming links from other sites. Ask other webmasters with sites on similar themes to yours for a link, in exchange for a link back. These sites should not be in competition with yours, but should be similarly themed. You may occasionally be asked by other webmasters if they can link to your site. If this is so then have a look at their site; make sure that their site is relevant, that it has at least some Page Rank, and that it just "feels" good, and has no nasty surprises like redirects or unexpected popups. You don't want to be associated with a "bad neighborhood"!

7. Make sure that important keywords are included inrepparttar 127779 anchor text within inbound links from other sites. This is crucial to search engines when they try to figure outrepparttar 127780 relevance and importance of your pages. The inbound link fromrepparttar 127781 other site should takerepparttar 127782 form of something like this (I'm using normal brackets instead of angle brackets so as not to use compromising html): (A href="" rel="nofollow")your important keywords included here(/A). You should definitely avoid something like (A href="" rel="nofollow")click here(/A), which tells search engines nothing except that your site is about "click here". Be careful!

Gordon Goodfellow is an Internet marketing consultant and practitioner He lives and Works in London, UK, and has helped companies in many industry sectors with clients worldwide. His main site, is an introductory resource on Internet marketing for small businesses.

Search Engine Optimization that Works in the Long-Term

Written by Hristo Hristov

Continued from page 1

5. Find out who links torepparttar top ranked pages for your keywords. Many of their links will not be topic specific, but many WILL be. Try to get links fromrepparttar 127769 related ones. A page is related when it has your keywords in its title, text etc.

6. Form a link exchange ring with some of your competitors. That's a brutally effective strategy. Basically, you link to your competitors from your main optimized page (usuallyrepparttar 127770 home page) and they link to you from their most optimized page! Such rings can dominaterepparttar 127771 top positions and will be very difficult to outrank (it is difficult to get that amount of topic specific links). The caveat here is thatrepparttar 127772 link exchange is onrepparttar 127773 main page and is not buried somewhere deep.

One more very important tip.

Increaserepparttar 127774 relevancy ofrepparttar 127775 page that links to you by using your keywords inrepparttar 127776 anchor text andrepparttar 127777 description of your site! Yes, having keywords inrepparttar 127778 links pointing to your page increase your rankings not only by associatingrepparttar 127779 keywords with your page but also by increasingrepparttar 127780 relevancy ofrepparttar 127781 page that gives yourepparttar 127782 link! That'srepparttar 127783 reason SEOs think anchor text isrepparttar 127784 most important factor. It is NOT. You can get a monstrous ranking boost from a link that does not use your keywords inrepparttar 127785 anchor text provided thatrepparttar 127786 page has high PageRank and is optimized for your keywords (an example would be a DMOZ listing).

What about getting unrelated links?

Let's say you buy a high PR unrelated link. The page that links to you does not have your keywords inrepparttar 127787 title and text. The only factor that makesrepparttar 127788 link relevant to your keywords isrepparttar 127789 anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

Your site can't get into Google's top 1000 results?

If your site lacks Topic Specific Links, it may get filtered out fromrepparttar 127790 results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get intorepparttar 127791 top 1000 pages for very competitive keywords.

Two Final Points

1. Only one link per site can give you a Topic Specific ranking boost. Look for a link fromrepparttar 127792 most optimized for your keywords page.

2. If you find a page that ranks well for your keywords, go forrepparttar 127793 link EVEN if that page has a lot of links on it.

To recap:repparttar 127794 more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page)repparttar 127795 more Topic Specific Link Popularity Boost you will get from a link.

Topic Specific Link Popularity is and will berepparttar 127796 key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still very important especiallyrepparttar 127797 PageRank ofrepparttar 127798 pages that link to you.

Hristo Hristov, owner of the Search Engine Optimization Guide

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