The 7 Deadly Marketing Sins

Written by Alvin Apple


Continued from page 1

Envy, Envy, Envy. Didn’t anyone ever tell you to figure out what your own strengths are and go with them? On to you, Gluttony.

I am Gluttony. I spent all my money on marketing, every penny. I blew it all and it didn’t even work. Of course, I didn’t really testrepparttar success of a marketing strategy before I spent all my money on it, but that shouldn’t matter, should it. I mean, I spent SOOO MUCH MONEY. I marketed on radio and television and through direct mail. Maybe I should have researched a little more about my target market before I spent my entire marketing budget. Too late now. I’m broke!

Sorry about that, Gluttony. You’re up Sloth!

I am Sloth. I don’t bother to researchrepparttar 121980 market before I begin marketing. It is too much effort to find out whatrepparttar 121981 market wants. I don’t really like to ask my customers why they bought from me, or go to discussion groups to see what kind of marketing works for different target personalities. That would take a lot of movement and I don’t want to strain myself.

Well, we don’t want to take any more of your time and energy, Sloth. Last but not least, we have. . .Lechery?

I am Lechery. I lose interest in customers after a sale. I don’t understandrepparttar 121982 value of a lifetime customer. As soon asrepparttar 121983 sale is over, they are outrepparttar 121984 door, and I don’t even care. Sometimes I say I will call, offer them some promotion or other, but I never do it. They’re just customers. There are plenty of other fine customers out there. None of them are special. I get what I want out of them and I get lost. I don’t want some needy customer hanging around allrepparttar 121985 time, wanting to employ my services or give me money for my products. Talk about cramping my lifestyle!

That’s it folks. The Seven Deadly Marketing Sins have laid it all out for you. So what do you think? Are you going to marketing heaven or will you suffer eternal marketing torment?

Alvin Apple helps everyday people start businesses they will enjoy. Then he teaches them how to succeed. Read all his helpful strategies, including his latest article, "Why I Harass People I Like" at http://AlvinApple.com. Reach Alvin at 801-328-9006 or mailto:alvin@drnunley.com.


Attracting Targeted Visitors

Written by Amrit Hallan


Continued from page 1

1. Do you know what segment ofrepparttar population would find your web content interesting? What economical, political and social background are they going to come from? What's going to berepparttar 121979 gender, andrepparttar 121980 age range, andrepparttar 121981 educational qualification?

2. Are you aware of their surfing habits, their Internet awareness level? Do you know what'srepparttar 121982 frequency of their business transactions throughrepparttar 121983 Internet? Are they first time service buyers or seasoned buyers?

3. What'srepparttar 121984 hardware/software your audience is expected to use while logging on to your site? What's their surfing speed and connection speed? Do they have to pay a lot while surfing? Many surfers don't surf with ease because they have to bear heavy telephone connection cost in order to userepparttar 121985 Net as in Europe and Asia.

It's not sometimes technically and logically feasible to accommodate allrepparttar 121986 points mentioned above, but as one evolves as a webmaster, things can continuously be improved, according torepparttar 121987 feedback garnered fromrepparttar 121988 users, day by day, week by week, month by month.

After you've designed and planned out your web site, you can takerepparttar 121989 following steps to getrepparttar 121990 traffic of your preference:

1. Define your keywords properly forrepparttar 121991 search engines. You don't have to incorporaterepparttar 121992 entire thesaurus for your product. The more you narrow down,repparttar 121993 more target audience you'll get. Limit yourself to 6-7 keywords if you want to target a highly focussed group. You can also do keyword bidding at various pay search engines like RealNetworks and GoTo.

2. Formulate a concise and to-the-point description of your index page. Try to include words, in a manner thatrepparttar 121994 sentence makes sense, that might help search engines find your site.

3. In directories like yahoo!, always chooserepparttar 121995 right heading to add your URL. Don't think thatrepparttar 121996 more general heading you choose,repparttar 121997 more visitors you attract. Remember it's notrepparttar 121998 quantity that matters, it'srepparttar 121999 quality. So go torepparttar 122000 lowest level before submitting your URL.

4. Try to includerepparttar 122001 major searchable words inrepparttar 122002 first paragraph of your web site content. Many search engines read first 250-300 words of a page to index it.

5. I've noticed search tools like Google userepparttar 122003 title ofrepparttar 122004 page to give it recognition. Butrepparttar 122005 recommendation byrepparttar 122006 gurus of web development is thatrepparttar 122007 title should berepparttar 122008 name of your company. Still, since Google spiders allrepparttar 122009 pages if your web site even if you submit justrepparttar 122010 index page, you can play around withrepparttar 122011 titles ofrepparttar 122012 other pages. Just make sure that from every page, there is a link to you main page, andrepparttar 122013 link should be attractive enough.

6. A compelling signature that accompanies your e-mail messages many times generates useful visits. It should constitute of a two-line, pithy description of your business, andrepparttar 122014 link to your URL.

7. Although this I wouldn't suggest to people who have to pay forrepparttar 122015 online time according torepparttar 122016 usage hours, you can look for various message boards and bulletin boards to spreadrepparttar 122017 word around about your business. Don't outright start your media blitzkrieg though. Introduce yourself first, participate in various discussions and debates, and during on ofrepparttar 122018 interactions, you can tell about your business.

Amrit Hallan is a freelance web developer based in New Delhi, India. He also publishes an ezine for web developers by the name of BYTESWORTH REACHOUT and you can subscribe at mailto:bytesworth-subscribe@topica.com. To know more about his work, you can visit http://www.bytesworth.com


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