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Newsletter - If you are not aware of it, newsletters are an awesome tool to communicate with existing customers and tell possible prospects about your company. This could be a printed newsletter that is mailed or available at your location or you could create one online or start an email newsletter. Start today to gather your customers email addresses so you can communicate with them.
Software - There are many software programs out there that tout that they will submit your site to hundreds or thousands of search engines. Buyer beware! Make sure to know what they submit to (search engines, link farms, FFA's, directories, etc). Do they update software to keep up to date with search engine scripts and algorithms? You will find that there are really 15-25 key engines/directories out there and then another 50-60 fringe engines to submit to.
Web Site Content - Your web site should have up-to-date, relevant and quality content pertaining to your industry and your company. Make your site somewhat resourceful and interactive with your customers or prospects with local/national news, weather, maps, related links, newsletters, specials, FAQ's, surveys, polls, questionnaires and list could go on. Give good quality content and people will continue to come back to your site.
Referrals - Make sure you have a referral feature on every page of your web site. This little feature allows users to click a button or link that sends an email to a friend or associate about your web site.
There are some technical areas that need to be addressed as well regarding making sure that your web site is search engine ready. We call it Search Engine Optimization and Submission. That is an entirely different and very extensive topic. This is an ongoing process in life of your web site.
There is definitely a need to have a Strategic Marketing Plan in place for your online presence whether you are going to take full advantage of above tips or outsource this project. If you want to make your web site have an impact on your business you have to make a conscious effort at getting it noticed. You have opportunity for your business to be online 24 hours a day, 7 days a week and 365 days a year and available to an estimated Internet population of 149 million in United States and over 450 million worldwide (CyberAtlas), so why not take full advantage of this medium. Enjoy ride!!!
©2003 BMRW & Associates, Inc.
Kevin Warrene is Vice President of Sales and Marketing with BMRW & Associates (http://www.bmrw.com). At BMRW & Associates, our mission is to provide the business community with comprehensive and customizable software solutions, enhanced Internet development and the highest quality technology consulting. They also offer web-based software solutions, web site hosting and extensive marketing, planning and development.