The 5 key steps to promoting your website

Written by Robin Eldred


Continued from page 1

Step 4: Advertising - Purchasing of targeted visitors acrossrepparttar web - This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest inrepparttar 132522 right programs and design your ad copy properly, you stand to make an excellent return on your investment here.

Step 5: Monitoring - Keep an eye on your site’s standings - Oftenrepparttar 132523 most overlooked step, you need to be very vigilante of how your site is performing inrepparttar 132524 eyes ofrepparttar 132525 search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuringrepparttar 132526 effectiveness of any changes you make to your promotion campaign.

So now what?

Now that you’ve gone throughrepparttar 132527 5 key steps, it’s time to repeatrepparttar 132528 process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis.

Optimized pages become un-optimizedrepparttar 132529 moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly.

Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear torepparttar 132530 ground on this front to ensure that you’re capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that.

Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don't. Freshen up your ads to grab attention if they're underperforming.

And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won’t find out about them two months afterrepparttar 132531 fact. Good luck!

Robin Eldred is the president of Apis Design, a Web Design and Promotion company located in Calgary, Alberta: http://www.apis.ca/. Apis specializes in building and promoting eye-catching, user-focused websites that make clients money.


"About Us" Pages in Small Business Websites

Written by Mario Sanchez


Continued from page 1

Are they related torepparttar business community?

Another way to establish credibility and trust is to belong to community, trade or professional associations. These entities usually authorize their members to use their logos. For example, a repair shop's website can userepparttar 132521 seal ofrepparttar 132522 ASE to emphasize that its mechanics are well trained. Similarly, a business consultant's website can display a logo ofrepparttar 132523 American Management Association, or a real estate agent can display a logo ofrepparttar 132524 National Association of Realtors. Use these associations to your advantage in your "About Us" page.

Should I trust them with my private information?

People are very protective of their personal information, especially on-line. You should have a privacy policy crearly displayed somewhere in your website, and you should link to it from your "About Us" page (and also from your homepage). Aside from that, if you sell goods or services on-line, it is a good idea to become a Truste privacy sealholder. By becoming a Truste member and displayingrepparttar 132525 Truste seal in your "About Us" page, you will demonstrate that you abide by Truste's best practices. This alone may makerepparttar 132526 difference between prospective customers buying from you instead of from somebody else.

Some Implementation Details

Ifrepparttar 132527 information in your "About Us" takes too much space and makes your text too long, you can always split it among several pages (you will then have an "About Us" section instead of just a page). If you do so, create a small menu of options that apply only to your "About Us" section. The links in that menu can be called: Our People, Our Business, Portfolio, Customers, Community, Privacy, etc. The best location to place this menu is on a column torepparttar 132528 right ofrepparttar 132529 page, since usuallyrepparttar 132530 left column orrepparttar 132531 top ofrepparttar 132532 page are reserved forrepparttar 132533 main navigation menu ofrepparttar 132534 site. Finally, a link to your "About Us" page must be present in your homepage (it doesn't have to be inrepparttar 132535 most prominent location or in your main navigation menu, but it has to be visible and easily accessible).

Summary

Onrepparttar 132536 web, it is very difficult to determine if a company is good and reputable. One way to help prospective customers know that they can trust your business is through a good "About Us" page. A good "About Us" page must answerrepparttar 132537 most common questions prospective customers are likely to ask themselves to determine if they should give you their trust. Your "About Us" page should be easily accesible through a link in your homepage.



Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics.  He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources.  You can freely reprint his weekly articles in your website, ezine, or ebook.


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