The 5 biggest SEO Myths Debunked

Written by Burke Ferguson

Continued from page 1

Most of these search engines are called FFA, free for all, websites and used almost exclusively to sell space.

SEO Myth #4 -- "Email To XXX,XXX People..."

I'm sure you have received junk email in your inbox, commonly known as SPAM, or "Unsolicited Commercial Email", or UCE, is what this myth's all about.

A company promises to promote your website in an email that will be sent to "10 MILLION people", or some ridiculous number like that.

However there's only one problem - People hate getting your email and won't read it!

These services or individuals simply send, more like, blast your ad to a list of some XX,000,000 email addresses they have been "wrongfully collected". Collection of these mails are commonly called "harvested" fromrepparttar internet withoutrepparttar 127868 owners permission.

So, don't waste your time, and I strongly urge you not use these companies or services, as your reputation could be severly damaged.

Onrepparttar 127869 other hand, done properly, email marketing can be very rewarding. How?

Reputable email marketers use true "opt-in" email lists which can result in a very positive sales boost. An opt-in list are when people legitimately sign-up onto your list orrepparttar 127870 Reputable companies list, which your email will be sent out too.

So, email marketing DOES work, if done correctly!!

SEO Myth #5 -- "XX,000,000 Guaranteed Hits For Only $39.95,..."

With this one, a company registers or inserts your ad onto their network of sites and your ad then is displayed on a pop-up or pop- under ad inside their network.

So, for example, your ad may be about how to write an ebook that's popping up on a site about...oh I don't know,... on a sex site! That'srepparttar 127871 relationship,... there isn't one!!

But here is another problem.

Your website legitimately appears in a window that pops up underneathrepparttar 127872 main browser window, now if someone has a pop-up blocker, your ad will be blocked or ignored and therefore never seen!

Just for your interest sake, approx. 2/3 of all pop-ups are now blocked, and this number is growing more and more as more people get and are aware of anti-popup software.

Search Engine Optimization or SEO, is an acquired skill there is no doubt about it. There are several reputable and honest courses and places online to which you can take courses to develop and learnrepparttar 127873 skills needed to place your sites high inrepparttar 127874 engines. And just like with other products and services online there are people that set out to down right deceive and scam other people on purpose, for an easy buck.

I of course cannot watch over you, my subscribers, although it is my aim, which I try my best at, to educate and assist my subscribers in anyway I can to help them online, to make them aware of these "people", (to put it nicely).

So,.. about all I can say now is, research any company you intend to deal with online,... and if it sounds to good to be true, it usually and probably is and, therefore run as fast as possible inrepparttar 127875 other direction. :)

Burke holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He regularly publishes The ACE! ezine newsletter, in which he shares his experience, methods, and knowledge with others. Burke can be contacted by his main website or at The ACE! ezine newsletter.

New MSN Search May Be a Google Killer!

Written by Mike Banks Valentine

Continued from page 1

A search for Domain Name Tutorial atrepparttar public beta of MSN search ranks it at #1 as does Google, but Google delivers a full 90% of all search engine referred traffic to that Tutorial.

I use a web traffic statistics service to monitor my web stats andrepparttar 127867 report I spendrepparttar 127868 most time pouring over a couple of times a week isrepparttar 127869 "Search Phrase" report, which shows what search phrase broughtrepparttar 127870 click-through to my site fromrepparttar 127871 search engines.

The current MSN search shows visitors in ones and twos for several of my top ranking search phrases, while Google sends hundreds per day on several of those searches. If MSN maderepparttar 127872 beta search site official, would we see any higher traffic numbers from them? That question has got dozens of webmasters speculating inrepparttar 127873 forums about what they can expect from MSN when they go live with their new technology inrepparttar 127874 near future.

I'll be very happy if my test results do reflect where MSN is headed, since it's hard to beat number one for those search phrases I tested today! This test leads me to believe that MSN is emphasizing directory and filenames that include key- words and are weighing inbound links pretty heavily. Page structure, title tags and text links also appear to be weighted substantially in their new algorithm.

Yahoo currently shows two "Sponsor Results" offset in blue, atrepparttar 127875 top ofrepparttar 127876 SERP's when you've done a search for anything that has PPC bids at Overture, as does Google with Adwords ads. (Yahoo adds three more at bottom ofrepparttar 127877 page and Google none). MSN shows three PPC ads labled "Sponsored Sites" offset in a very pale green atrepparttar 127878 top ofrepparttar 127879 SERP's and one atrepparttar 127880 bottom ofrepparttar 127881 page following organic search results. Will MSN continue showing more ads than everyone else and, consequently lower organic search click-throughs?

All I can do at this point is to cheer MSN on and hope they continue on their current path as demonstrated atrepparttar 127882 beta site. It will make everyone (webmasters relying on organic search) happier if MSN starts sending more search traffic to their sites, rather than torepparttar 127883 "Sponsored Sites." Conversely, Overture advertisers may start wondering where their PPC traffic has gone. Maybe then those heavy PPC players will start to seerepparttar 127884 value in organic SEO, you never know.

Maybe MSN is toying with their very own PPC program . . .

Mike Banks Valentine practices Search Engine Optimism at: and operates a search engine blog where you can read this article with active links to web resources

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