If you lead them to subscribe to a free newsletter and only get 2 or 3 leads a week. You might be asking for too much information or form might not be user-friendly. Take whatever variables come into play, then tweak and test until you get desired response.

Always strive to improve your conversion ratio! We all can improve ;-)

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Evaluate campaigns Performance

There are many different tactics you can use to analyze effectiveness of your marketing campaign. Each site has different objectives; therefore, key performance measures will vary.

However, below are six basic measures you can use for evaluating performance of your campaign.

Total Unique Visitors - The number of visitors that responded to your campaign.

The call-to-action depends on your objectives - Registering for a newsletter or trial - Purchasing a product or service. - Subscribing to paid services. - Cost Per Desired Action

This is cost of generating each desired action. - It is measured by dividing total campaign expense by number of desired actions generated.

Conversion Rate - This is percentage of unique visitors completing your desired action.

It is measured by dividing total desired actions by total unique visitors.(Actionsunique hits)

Percentage ROI - Calculate return on investment for each campaign by subtracting total costs from total revenue, then dividing by total cost.

Once you've defined your performance of your campaign, you can use this campaign to test marketing message on your site, effectiveness of your offer, test appropriate variables. Tweaking your campaign will likely result in increased conversions, lower marketing costs, and improved ROI.

Shaan Yuhas shaan@roicruncher.com http://www.roicruncher.com ©Copyright 2002, Shaan Yuhas, all rights reserved.

“e-parking” or “m-parking” solutions are bound to work best in locations with high density of spots, office areas, event locations, or lots which are close to transit points (such as subways and ferries).

For parking lot owners and managers, a Web-based wireless-enabled solution offers added advantages of monitoring traffic flow patterns in real time, datamining archives of parking pattern history to unearth useful trends, and offer value-added services in keeping with an increasingly wired and unwired clientele. These could include bulk purchases for companies and tour operators, and promotion of related services like carwash (especially in long term lots).

Key components of such a versatile parking solution include applications (eg. bar-coding), database systems (for spots, corporate clients), messaging, manager dashboard, back-up and security.

With proper planning and robust implementation, parking headaches could soon become a thing of past in Internet and wireless age.

In sum, while “Web-enabling” may have been clarion call of Internet Age, “handsizing” seems to be slogan of Wireless Age, according to Jaclyn Easton, author of “Going Wireless.”