Anything that I have ever become good at was because of 3 P's.

There are no shortcuts in life. You have to be prepared to roll up your sleeves and wrestle in mud a little bit so to speak.

Think about it. How do successful athletes, musicians, internet marketers etc. become good at there profession? They are no different than you or me. They are only different in that they applied 3 P's. They've worked hard to get where they are at and are now reaping rewards.

Learn as much as you can about internet marketing but most importantly, apply what you learned and always remember 3 P's. Over time your hard work will pay off.

You can do or be anything you want in life. But it won't be handed to you. You need 3 P's to get there. Practice, Patience, Perseverance!

ØPeople, People Everywhere! – Santa always generates a good turnout. The entire community comes out of their homes and onto street to watch St. Nick come rolling through town. It is likely one of best-attended events of year in your town or city.

ØHoliday Cheer – Not only is crowd large, but everyone is usually in a good frame of mind. Families are together and friends are sharing a laugh or a hot cup of coffee to keep warm. The entire crowd is all smiles, which means they are in right mood for a nice gesture from a local businessperson.

ØGood Things Come in Small Packages – Your cost to provide a small gift to people at parade is small. The potential payoff for building goodwill for your business at such an important annual event is huge. It doesn’t take much to get people to remember your business when you’re giving away a welcome treat, especially in light of large crowd and positive spirit along parade route. Whether your business is plumbing, catering, accounting, legal services, retail, or anything in between, you can promote your business and get involved with community by being a modern day Kris Kringle at this year’s Santa Claus Parade. So watch for jolly old man in big red suit. He’s coming to town soon, and he might just be bringing a business opportunity for you in his sleigh! _______________________________

Will Dylan is Author of Small Business, Big Marketing and owner of www.marketingyoursmallbusiness.com. He can be reached at askwill@marketingyoursmallbusiness.com