Continued from page 1
Ironically, even without action or direct financial participation, a mental impression can be formed through branding.while no-one will click on large billboards that fill landscape, memory of it, can prompt future action with sponsor in question. Exposure and impressions have consequences, both on and off line.
Most internet programs including mlm's initiate novices by impressing them to harvest their "circles of influences". This involves such novices telling everyone that they know, and giving product a personal recommendation, or endorsement.
Some insist that a circle of influence strategy could spread word to an incredible nine hundred people.
Examples of viral marketing can be seen everywhere: free email addresses, branded software, branded ipods or accessories, bravenet tools, some newsfeeds, syndication and other content, jokes (via email and offline), quotations even, anything that people want for nothing but agree to a link,like phpnuke or WordPress.
Look at Marlboro Cigarettes campaign suggesting saving miles to purchase merchandise. Most items purchased are branded physically or by word-of-mouth, "I got it from Marlboro catalogue by saving miles".
Miles that can only be accumulated by purchasing a pack of their cigarettes.
By offering a simple download with an email or as a bonus to your offer your branded name will become known. For instance you can go here and download a great set of tools that will benefit webmasters at any level. This branded tool will benefit both consumer and one making offer.
E Books are invariably information products that can be branded and embedded with affiliate links. These are often given away as free reports, but with firm consciousness that they will be passed on to enhance a viral campaign.
Brand it, and recieve widespread recognition. Embed it with affiliate links, and recieve any associated revenues.
Indeed, affiliation programs could be considered to be viral in nature. While new affiliate may not make a sale, they will surely be aware of product and may even purchase it themselves. This does happen, incidentally.
The most powerful vehicle of a viral marketing strategy is one that is carried to most valuable target of all; Those that want something, and those that want something else!
Good Luck and happy viral marketing.
Judy Webb is a strategy analyst with www.EmarketingExtreme.com. If you want a powerful suite of Webmaster tools (which I still use myself), you can download it here Webmaster Tools Download, with my compliments.You may reprint this article if done in total, including this resource box.