The 3 BIGGEST mistakes Adwords newbies make

Written by Tom O'Brien


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Option 2: Phrase match This specifiesrepparttar keyword by surrounding it in quotes like so: “blue widget”

What this means is that should somebody search forrepparttar 124563 keywords: Need blue widget Blue widget Blue widget where are you Don’t need blue widget

Then your advert will show becauserepparttar 124564 phrase is found withinrepparttar 124565 keywords. This isrepparttar 124566 next most highly targeted form of search matching and is an ‘improvement’ on broad match – in terms of specialisation.

Option 3: Exact match This specifiesrepparttar 124567 keyword by surrounding it in square brackets like so: [blue widget]

Now, your advert will only show if and only ifrepparttar 124568 keyword Blue widget

is searched for.

In an ideal world, you will know exactly what every keyword is that your prospects are searching for and you could therefore have an exact match for a keyword search. This would serve to both minimise your advertising expenditure and increase your return on investment simultaneously .

But, to get to a point whereby you knowrepparttar 124569 keywords (or at least know as many as possible) which are profitable to you, you need to conduct some research within your adwords campaigns.

So which isrepparttar 124570 best matching options to use? Starting off, it is best to utilise all 3 matching options within your ad-group because: 1. You get to know if there are keywords out there you have missed in your research and can dig further to find out if they should be specified with more targeted matching or added to your negative keyword list. 2. The assignment of your keyword status (on hold, in trial, disabled) is delayed becauserepparttar 124571 impressions are spread betweenrepparttar 124572 variants ofrepparttar 124573 keywords. 3. More targeted terms (using exact match) generally have higher conversion rates so you can assign different more cost effect cost per clicks accordingly.

Eventually, as your campaigns mature in time, you will have more and more exact match and less phrase & broad match. As a result your advertising costs will decrease whilst your return on investment will naturally increase.

#3 The Unholiest Error ---------------------- Ok, this isn’t an adwords tip perse as it should be adopted and applied to each and every part of your online and offline advertising.

It’s time to be honest – for each and every piece of advertising/PR you have onrepparttar 124574 go, how well are you tracking results?

I mean can you categorically put your hand on your heart and say, “Yes, by handing out business cards, I generated £x of business last month” (doh! – I’ve just got a new batch printed up and even I’ve missed out on this, slap my wrist, practice what you preach Tom!).

Inrepparttar 124575 world of Adwords, you need to know what keywords are giving you results and focus your budget and efforts accordingly.

If you have an advert that shunts prospects to a generic landing page, which is not tracked and you have no idea as a result whether they signed up or bought a product/service.

Then, you are wasting tens, hundreds, thousands (bigger companies are some ofrepparttar 124576 worst offenders wasting millions) of pounds every year.

Now you can no longer claim ignorance onrepparttar 124577 biggest mistakes made with Google Adwords. And I shall make sure my next batch of business cards are trackable!

Director http://articles.PDQProspects.com Target Traffic, Fast Google Adwords Campaign Management Specialists


Increase Traffic to Your Blog from Search Engines - The Top 5 Tips

Written by Tinu Abayomi-Paul


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Lucrative Blog SEO Tip #3: Timely Posting

Instead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots inrepparttar day. Here’s one that you can use today.

Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging onrepparttar 124562 anniversary ofrepparttar 124563 period thatrepparttar 124564 spider comes to your site. It takes a bit of monitoring, but you can often predict whenrepparttar 124565 date of your last spider visit was.

An even faster way is to ping at a time whenrepparttar 124566 spider is reading a page that carries your update. (This is a little harder to explain, as I’ve mentioned, but I have a resource that explains this process in-depth at my site.)

Lucrative Blog SEO Tip #4: Get Linked

Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.

If you sparingly includerepparttar 124567 lucrative keyword you selected in tip two in your title and description, all those link backs will containrepparttar 124568 keyword term you most want attention for, which is often noted byrepparttar 124569 spiders as they followrepparttar 124570 link through to your site.

Once there, if you use these and other tips to skew your blog a little more torepparttar 124571 search-engine-friendly side,repparttar 124572 synergistic effect is better, more profitable traffic.

Lucrative Blog SEO Tip #4: Frequent Updates

The more you post,repparttar 124573 more food forrepparttar 124574 spider, which can causerepparttar 124575 spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, untilrepparttar 124576 spider just adds you to a more frequent schedule of returns.

For example, my main site gets spidered several times daily by Google, and yet I can go a week without an update with no change in spider visits. This means my pages get indexed more often and my new pages show up faster.

Think of what that could do forrepparttar 124577 launch of your next product. You’ll be happy to know that you don’t have to slave over long blog posts several times a day, all day long to get similar results from your blog. In fact, some blog software will let you set up your posts in advance, so that you can have posts show up daily even though you technically only blog once a month.

Bottom line: A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for inrepparttar 124578 first place.

Tinu is a web site promotion specialist and the author of several books on search engines, blogging, and RSS. You can read more tips in her blog at http://www.FreeTrafficTip.com .


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