The 2 Step Lead Generation Machine

Written by John Jantsch

Continued from page 1

If your advertising is focused on gatheringrepparttar lead intorepparttar 138545 free report funnel, then your sales efforts are focused on taking that group and only that group that raised their hands and taking them torepparttar 138546 next step inrepparttar 138547 process. That may be an appointment or just a series of more advanced mailings. Byrepparttar 138548 way that’s step 2.

So let’s recap.

Create a free information product that your target market would see as a valuable read or listen.

Advertiserepparttar 138549 free report in everything you do

Capturerepparttar 138550 names and emails of those who requestrepparttar 138551 report

Follow-up on those leads

If you take this advice to heart, everything about how you market your business will change. Finding new business will become a much more rewarding and valuable experience.

A couple bonus ideas:

Once you create your free report you will find other uses for it.

Referrals – Giverepparttar 138552 report orrepparttar 138553 web page whererepparttar 138554 report is found to your referral sources and tell them to introduce you by way of your free report or newsletter. This makes it easy for them to refer you and assures that your story is told.

Cold-calling – I know, I know, you shouldn’t ever need to cold call but, if you do, do it this way. Call up those prospects on your list and instead of trying to convince them to give you 5 minutes of their time a week from Tuesday, offer themrepparttar 138555 address of your power packed free info and then shut-up. Your prospecting time will be much more productive if you can use it to turn cold calling into 2-step prospecting.

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blogs at and

Bring Spirit Into Your Online Business

Written by Mal Keenan

Continued from page 1

Here's his view of how you can fold spirituality into your daily business dealings:

•Concern for well-being - motivates great service •Responsibility - fosters quality and integrity •Caring - stimulates collaboration •Truthfulness - fosters honest relationships •Inner peace - fosters wise decisions

With so many people working longer hours and for more years, there is a greater need for them to incorporaterepparttar spiritual aspects of their lives into their jobs.

Just as faith provides a balm to living with problems inrepparttar 138482 new millennium, it also supports our efforts to cope with stresses of being 21st Century entrepreneurs. That makes Miller's pairing of spiritual goals with business goals so powerful.

Although no one would denyrepparttar 138483 benefits of a technology-driven information age, its profoundly de-humanizing effect can't be ignored. Add to that a sense of instability as a result of global upheaval and economic unrest, and it's no wonder that declining professional satisfaction and increasing incidents of depression and burnout are rampant among evenrepparttar 138484 most committed business owners.

To combat these feelings of stress and alienation, it's important to create meaning and purpose in your work…in other words, an environment that provides spiritual fulfillment along with your "paycheck." It would be true if you worked for a huge corporation, a medium-sized company, or a small home office, as many of us do. And it's especially true if you're a small business owner with a "mom 'n' pop shop."

To keep your competitive edge sharp, it's in your best interest to find a reward that feeds your spirit as well as your spouse, kids, and dog.

Receive My FREE Seven Day Report On How Success In Online Business AND Life Has More To Do With Inner Belief Than The Actual "Donkey Work" Expended:

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