If your advertising is focused on gathering lead into free report funnel, then your sales efforts are focused on taking that group and only that group that raised their hands and taking them to next step in process. That may be an appointment or just a series of more advanced mailings. By way that’s step 2.

So let’s recap.

Create a free information product that your target market would see as a valuable read or listen.

Advertise free report in everything you do

Capture names and emails of those who request report

Follow-up on those leads

If you take this advice to heart, everything about how you market your business will change. Finding new business will become a much more rewarding and valuable experience.

A couple bonus ideas:

Once you create your free report you will find other uses for it.

Referrals – Give report or web page where report is found to your referral sources and tell them to introduce you by way of your free report or newsletter. This makes it easy for them to refer you and assures that your story is told.

Cold-calling – I know, I know, you shouldn’t ever need to cold call but, if you do, do it this way. Call up those prospects on your list and instead of trying to convince them to give you 5 minutes of their time a week from Tuesday, offer them address of your power packed free info and then shut-up. Your prospecting time will be much more productive if you can use it to turn cold calling into 2-step prospecting.

Here's his view of how you can fold spirituality into your daily business dealings:

•Concern for well-being - motivates great service •Responsibility - fosters quality and integrity •Caring - stimulates collaboration •Truthfulness - fosters honest relationships •Inner peace - fosters wise decisions

With so many people working longer hours and for more years, there is a greater need for them to incorporate spiritual aspects of their lives into their jobs.

Just as faith provides a balm to living with problems in new millennium, it also supports our efforts to cope with stresses of being 21st Century entrepreneurs. That makes Miller's pairing of spiritual goals with business goals so powerful.

Although no one would deny benefits of a technology-driven information age, its profoundly de-humanizing effect can't be ignored. Add to that a sense of instability as a result of global upheaval and economic unrest, and it's no wonder that declining professional satisfaction and increasing incidents of depression and burnout are rampant among even most committed business owners.

To combat these feelings of stress and alienation, it's important to create meaning and purpose in your work…in other words, an environment that provides spiritual fulfillment along with your "paycheck." It would be true if you worked for a huge corporation, a medium-sized company, or a small home office, as many of us do. And it's especially true if you're a small business owner with a "mom 'n' pop shop."

To keep your competitive edge sharp, it's in your best interest to find a reward that feeds your spirit as well as your spouse, kids, and dog.