The bank balance and cash balance are two different animals. Rarely will two ever be same. Don't make mistake of confusing them.

It's futile (and frustrating) to attempt to manage your cash flow using bank balance. It's a prescription for failure. You reconcile your bank balance. You don't manage from it.

7. Know What You Expect Cash Balance to be Six Months From Now.

What do you expect your cash balance to be six months from now? This one question will transform way you manage your business.

This question really gets to heart of whether you are managing your business or whether your business is managing you.

8. Cash Flow Problems Don't "Just Happen".

You would be shocked and amazed at number of businesses that fail because owner did not see a cash flow problem in time to do something about it.

The key is to always be able to answer question - what do I expect my cash balance to be six months from now?

9. You Absolutely, Positively Must Have Cash Flow Projections.

Cash flow projections are key to making wise and profitable business decisions. They give you answer to all-important question from Rule # 7.

It's impossible to run your business properly without them.

10. Eliminate Your Cash Flow Worries So You Are Free to Do What You Do Best - Take Care of Customers and Make More Money.

Use these 10 Rules to free yourself from cash flow worries. That way you can focus all your time and talents where you can make most difference in your business.

No more wasted time worrying about what's going on with your cash flow. Instead, you can focus your unique talents and abilities each day on ways to grow your business and make more and more money each year.

And that's a recipe for success and wealth creation.

If you try to answer all questions people might have up front, two things happen. First, they are not going to send you an email which takes up your time to answer. Second, and more importantly, you are not giving them a chance to "cool off". They are in mood to buy now, and if they have to wait for a few days to get information they want, they may rethink their decision and not buy.

One of best ways is to have a FAQ (Frequently Asked Questions) page on your web site. Here you can list customer questions you received in past, and your answers. If someone has a question, odds are others will as well, but are just not asking them - did I mention they are probably also not buying.

Do you have a guest book? If you capture nothing else, you should try to get their email address and first name. If they fill it out, have an auto-responder, which thanks them for their note. Then, add them to your mailing list. This is one of surest ways to keep in contact with them. People will sometimes buy months or even years later if you keep in touch.

Many people, while they are interested in your product or service, are simply not ready to buy. There are "tight" times of year when finances of some are limited. Buying new school outfits at start of school year; recovering from an over generous holiday season; can all add to a cash shortage. Above all, you should be patient.

Like you want to be treated properly because it is your money you are spending, and you are customer, have same concern for your potential clients. It boils down to common courtesy, and if you want my business, remember - I'm Customer.

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