3. As soon as I uploaded my pages with their new meta tags, I resubmitted to search engines using (the former) World Submitter - http://www.worldwidepromoter.com/?strategy. Note: there are some search engines that require you to submit your site manually in order to get listed. Selfpromotion.com has great information and articles about how to properly submit to these engines. I wouldn't suggest submitting to search engines more than once or twice per month, unless you want to run risk of being accused of spamming them.

4. If I see opportunity to add my link on a relevant site, I go for it. The more links your site has to other sites, higher you will rank in search engines. However, you will want to avoid linking with sites that are your direct competition.

You may just find that selfpromotion.com is only place you need to go for information about search engine positioning. I did quite a bit of research and found several sites with great information, so I just tried to combine them all. Am I a glutton for punishment? Probably ;) But even though it took hours to redo all of my meta tags from scratch, it was well worth it to see my site in Google's Top 10!

Elizabeth Piotrowski ------------------------------------ Powerful ad copy is key to producing visits and sales you want. Drop by http://www.strategyadservice.com/?alp for low-cost, effective solutions!

Let's say 1% of people who click through to your site from "professional website design" ad become customers. The cost of acquiring one customer is $460. For other ad cost is about $106. That may be OK if you're offering an expensive product or service, but if you sell duct tape it's a losing proposition.

Use a Common Sense Approach

When you bid on multiple keywords cost can increase quickly and there's no guarantee that clicks will convert to customers. We advise our clients to avoid most competitive keywords, create ad copy that speaks to your specific target audience, and make sure that when they get to your site they can find what they're looking for-- quickly.

Is PPC More Effective than Search Engine Optimization?

It isn't an either/or proposition. PPC listings should not be considered a replacement for high ranking in regular search results. Ideally you should do both..

Next Steps

In our next REDiTIPS we'll offer specific suggestions for creating an effective PPC campaign and avoiding some common mistakes. If you have any questions, comments or suggestions, or you'd like help setting up your PPC campaign please contact us:

email: barry@resolvedigital.com phone: 415. 642. 3624

Barry Harrison is the author of "REDiTIPS" eMarketing Newsletter and a partner in Resolve Digital, Web Strategies for the Real World.

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