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People like you expect to profit without knowing BENEFITS of what you're offering and bringing them to your prospects' attention over and over and over and over and over again.
Your prospects -- like mine -- are being overwhelmed with marketing offers. You can't just send a single offer and lean back, pleased with yourself, expecting riches to follow. But millions do.
What's fabulous about Internet is its incredible marketing economies. You can contact far more people far less expensively than you ever could in "real life." Yet sad truth is, most online "marketers" don't understand this environment and certainly aren't profiting from it. I'm talking about YOU!
You're Trying To Profit Online With THAT Attitude About People?
You want to profit online? Then you are going to have to mix it up with a lot of people. Not just a hundred, or a thousand, but TENS OF THOUSANDS of people!
One dirty little secret of 'net is fact that lots of people doing business on it detest PEOPLE. They recognize that since people have money they want, they're going to have to communicate with them. But they want that communication to be as antiseptic and arms length as possible. TALK to people? WORK with people? YIKES! Those are concepts that make tons of e-marketers shiver and get real, real nervous.
The truth is, higher cost of what you sell, more you are going to have to TALK to and WORK with your prospects.
This thought may well disconcert you. You're probably one of "marketers" who thought that all you'd have to do is "post it and they will buy." That's one of biggest jokes around. "Post it and they will buy" is like taking e-poison and killing yourself and all your hopes for online success.
If you want to succeed online, you've got to contact your prospects regularly with valuable information (including information about benefits delivered by what you're selling). You need to use email, of course, but you also need to use TELEPHONE! Get used to idea that higher cost of what you're selling, more contact with your prospect is necessary, including TELEPHONE contact! If you're not going to do this, don't delude yourself into thinking you're going to profit online. All you'll do is just waste your time online, wondering where money went. Friend, without constant client-centered contact, you're just fooling yourself.
The Internet is changing -- again. Just since 1999 we've gone from days when people thought you could put ANYTHING on line and profit to crash that started in 2000 and is still going on in 2001. The good news is that next phase has already begun. This is phase when smart people will run value-centered businesses, taking advantage of mind-boggling business economies and speed which are only found online.
These people will be consummate realists. They will not merely expect to "post it and they will come." They certainly won't think they can build a profitable business without necessary tools. And they won't be daft enough to keep their prospects and customers at arm's length, because they really don't want to be bothered by them.
In short, remembering English poet Robert Browning, "The best IS yet to come" on 'net.
I, for one, who have lived through every single Internet incarnation since 1994, am ready for it. Indeed, I'm as eager as eager could be. But then I've done my homework; I'm already doing what needs to be done for maximum online success.
What about you? Are YOU ready, really ready? Or are you just going to keep on fooling yourself, thinking you can get rich off a self-replicating website and some free links and ads?
Dr. Jeffrey Lant is Co-Founder of Worldprofit at http://www.worldprofit.com and author of some of the best regarded marketing and business-development books around. See them at http://www.jeffreylant.com