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2. Less is more--Use just enough description to make your prospect want what you offer. This is really tough part; part where people mistakenly think that more is more. Classified ads are not meant to give extensive details about your product or service. Highlight 1 or 2 key points and call it good. Focus on making these selling points more attractive rather than including too many selling points, which leaves no room for push.
3. Demand action--Tell your prospect what to do: order, call, write, email, subscribe, buy, visit, don't wait. Don't make your reader decide what to do next. Tell them what to do! Remember, people respond when their interest is peaked. After you have made your prospect want what you offer, move in for kill and demand that they take immediate action.
4. Contact information--Always include several ways to buy in your contact information. I know, I know. This takes up some of your valuable selling space, but you should do it anyway. What if someone wanted to buy from you, but it was too difficult for them to get Internet access? It's worth it to include your phone number or address for those who have not yet embraced age of technology.
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Discover a wealth of information from Elizabeth Sinclair's new ebook, "How to Turn Ordinary Ads into Money Pulling Magnets." Learn how to use one of the most effective marketing tools available to its most profitable potential. Download today! http://www.classified-promotion.com