That's Not Spam, That's My Newsletter!

Written by Jessica Albon

Continued from page 1

3. Don't type all in caps. A hallmark ofrepparttar Nigerian Bank Scam, typing all in caps isn't just rude; it may get your newsletter forwarded to a blacklist. Additionally, make sure to capitalizerepparttar 124248 beginnings of your sentences and otherwise use professional grammar and punctuation. An unprofessional email may be more likely to arouserepparttar 124249 suspicions of your readers.

4. Leave them wanting more. If your newsletter is really, really valuable, subscribers who don't get it will miss it. Some ezine publishers have found their ezines are so popular, people who stop receivingrepparttar 124250 emails actually complain.

5. Make your policy clear. Tell readers how to unsubscribe at your website and in your newsletter. Let them know whom to contact if they have any trouble. And, of course, make sure to follow through immediately.

So your newsletter convincesrepparttar 124251 computer

6. Steer clear of subject lines that scream SPAM! Words like "free," "limited time," and "money" often trigger Spam filters. Take a look atrepparttar 124252 Spam in your own inbox for examples of words not to use.

7. Offer directions for "subscribing" and "unsubscribing." Spammers often userepparttar 124253 word "remove" in their emails, so you'll want to avoid it at all costs. Plus, in some Spam filters, you actually lose points (the fewer points,repparttar 124254 less likely an email is Spam) when you offer subscribing and unsubscribing instructions.

8. Send it from a reputable domain name, or better yet, your own. Free email addresses are often used heavily by Spammers, so you'll want to stay away from them if at all possible.

9. Don't send attachments. Most email readers regard attachments with suspicion anyway andrepparttar 124255 attachment may trigger Spam filters set up to screen adult material. Both are good reasons to send your entire email inrepparttar 124256 body ofrepparttar 124257 email. Still not convinced? Many of your readers will have limited inbox space-by avoiding attachments you won't give them an extra reason to delete your newsletter unread.

When you keep up-to-date onrepparttar 124258 latest Spam filter technology, you may find Spam filters are actually your allies-they may mean your newsletter will have less competition in your reader's inbox.

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Make a Great Impression in 600 Pixels

Written by Jessica Albon

Continued from page 1

Sketch 3. Sketch at least six nameplate designs. You can do them each full size, or you can fold a sheet of paper into smaller boxes (eight is usually a good number). You don't need to be an artist for this step--you're mostly concerned with generating placement ideas and general concepts on paper. (You should seerepparttar messes I used to make in my design classes!)

Choose 4. Chooserepparttar 124247 two or three you like best to create rough versions on your computer. Use a graphics program that allows you to use plenty of layers to keep each element separate (like Paint Shop Pro, Corel Draw, or Adobe Illustrator) and save a new copy every time you develop something you think you might like. If you're not a designer, try to keep it simple--lots of effects and stylized fills can detract fromrepparttar 124248 rest of your newsletter.

Finalize 5. Choose your nameplate and finalizerepparttar 124249 design. Smooth any rough edges (literally or figuratively). Saverepparttar 124250 file torepparttar 124251 appropriate size, resolution and number of colors for your newsletter (all depend on your needs and medium).

The right nameplate for your newsletter will serve you and your readers well for many years to come. Even better,repparttar 124252 repeated exposure torepparttar 124253 same nameplate over many issues will build your company's credibility and trust, so make sure your nameplate is something you really like that suits your newsletter well.

Not much of a designer? The Write Exposure has just what you need. From free advice to a great free ezine, straight through to full-service newsletter options. We'd be delighted to be your newsletter company. Send us an email describing your needs ( or visit our site for more information:

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