Continued from page 1
So what conclusions can we make from
Stanford Poyntner Project?
First, we must consider that these researchers studied online behavior of a small group of Americans who routinely access news web sites. More research is needed to determine whether results will generalize to international readers, or to users of ecommerce web sites.
Critics of research argue that results are less significant when applied to people who are accessing web with high bandwidth connections. However, although high bandwidth is making gains in North America, many people, both in North America and in other parts of globe, are using dialup connections or are accessing web with wireless devises.
That being said, following conclusions seem logical:
1. Text is important. It's words that hold attention. Give visitors information they need, and present it well. 2. Use eye-catching headlines and sub-headlines. Remember, over 90% of your visitors glance here first. 3. Although few click on banner ads, one-second glance will generate an impression that can help with branding. 4. One second doesn't allow time for visitors to view rotating animations in banner ads. It's better to put full message, including your logo, in each frame of animation. 5. Pictures are still important, but use sparingly. Pictures and animations that distract viewer from reading text are counter-productive.
You'll find Standford Poynter Project at this link: http://www.poynter.org/eyetrack2000/index.htm
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June Campbell has operated her own writing business since 1996. Visit her on the web for business resources, guides to writing a business proposal, and more.
