Testimonials as a Linking Strategy - Twist on Link Campaigns

Written by Mike Banks Valentine

Continued from page 1


When you send those tired form-letter-type reciprocal link requests to webmasters, they'll often delete them without even a second glance. Here, they open their email to something they actually WANT to see - praise for their hard work and a little love from their web site customers. When you send a testimonial along with your link request, you are now offering something of real value in exchange for that link. That webmaster suddenly feels grateful for your kind words and may even feel that they have an obligation to link to you if they use your testimonial.

If you are a customer of an online product or service and you're truly pleased with them, why not sendrepparttar webmaster a testimonial and tell them you'd be happy to have them publish your comments on their site? They will be pleased at your offer if your praise is short (one or two sentences) and highly complimentary of them. Include a hypertext link to your site or your e-mail inrepparttar 119354 note and tell them you'd be happy to have your comments published and request a link to your site.


Some webmasters actively solicit customer testimonials to push new products or services. If you are amongrepparttar 119355 first to purchase those new products or services, your testimonial praising them will be particularly desirable as they seek new comments to use in their promotional sales letter page or as teasers fromrepparttar 119356 home page. Give them what THEY want and they may be happy to offer you that link. If they respect YOU as a customer, they might even promote your site in email promotions.

Most sites have a page of happy customer testimonials and most offer a link back to your site or your e-mail so their potential clients can follow-up with you. Take a look at those businesses you patronize online and see if they offer those linkbacks. Then tell them how happy you are to do business with them and watch your PageRank increase and traffic grow!

Check your own Link Popularity with a free Software download: http://website101.com/download/link-popularity-software.html

Mike Valentine is SEO at http://RealEstateDirectory411.com

Check out the Free Webmaster Tools & Software at WebSite101 http://www.website101.com/free-webmaster-tools.html

Linking for Fun and Profit

Written by Steve Pronger

Continued from page 1

6) When you receive a link request visitrepparttar site and check that it meets with your requirements as set down on your link pages. Is it a quality site with good content or just a "link farm"? If it doesn't meet your requirements don't link to it.

The webmaster SHOULD have already linked to your site but be prepared to overlook that breech of linking protocol if it's from a good quality, high PR site.

7) Beware of webmasters who add your site to their "directory" which turns out to nothing but a link farm i.e. has no useful content, just a bunch of links, and asks you to link to an entirely different site, one that HAS good content. These webmasters are playing you for a sucker. The benefit is all theirs.

8) As I said in point #1, links from high PR pages are worth more than links from low or no PR pages. Seek out high PR linking partners but keep in mind it isrepparttar 119353 PR ofrepparttar 119354 actual page your link is on that matters, NOTrepparttar 119355 PR ofrepparttar 119356 home page. In other words ifrepparttar 119357 home page PR is 5, butrepparttar 119358 page your link is on is several layers deep inrepparttar 119359 directory, it will probably have a PR of 0 and be of little benefit to you. Checkrepparttar 119360 PR ofrepparttar 119361 actual page your link is on, or is going to be on, before agreeing to exchange links.

Each page on your links directory should be no more than one click away from your home page, and your linking partner's site should berepparttar 119362 same. If your link is placed on a page which looks something like this - directory/category/subcategory/subcategory with your link - you will derive NO value from that link.

9) Be prepared to negotiate your links. Savvy webmasters understandrepparttar 119363 value of links from high PR pages. If you add a link to a PR-0 page on your site don't expect your link partner to put your link on a PR-6 page, and your link partner shouldn't expectrepparttar 119364 same from you. Exchange value for like value.

When you first start out your site may not have any PR due to a lack of incoming links. This reduces your bargaining power. However, you can overcome this by getting your site listed in as many large business directories as possible. Some of these you will have to pay, such as Yahoo and Microsoft's Business Directory, but many others are free. You'll find a good list here:


10) Be specific about how you want your link partner to link to you. It is MOST important thatrepparttar 119365 link to you contain your targeted keywords inrepparttar 119366 anchor (linked) text. When I ask for a link to my site I don't wantrepparttar 119367 link title to be:

Steve Pronger Web Business Solutions

Instead, I ask for:

Create Website | Small Business Website Designer

or whichever keywords I am targeting atrepparttar 119368 time. A search for those keywords at Google will illustrate my point!

11) And finally, here is an excellent resource to help you find quality link partners. It's called Value Exchange, and will put you in contact with like-minded webmasters:


Steve Pronger is a website designer and affiliate marketer helping small businesses succeed on the Web. Visit his Web Business Solutions site at http://www.stevepronger.com

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use