When you read an article about or for your industry that hits home, do same. Write a letter to editor agreeing or disagreeing with piece or adding some perspective writer didn't mention. Such letters must be timely - submitted within a week, usually, of original distribution of article. They must also be concise - 100-200 words is ideal. As previously explained for testimonials, they should also contain a substantive and interesting reference to what you do.

Some publications select just a few letters for their print edition and publish more at their Web site, while others receive so little feedback that they use just about everything. When you're responding to an article in a high- circulation print magazine or a Web site read by many movers and shakers in your industry, your letter gets distribution to recipients you might not have had access to otherwise.

Business Records

You should organize your business records such as any articles of incorporation, tax records, leases and contractual agreements, and payroll records. You should gather documentation relating to patents, trademarks, copyrights, licensing or franchise agreements, and bank loans.

If your business requires a license or permit to operate, ensure that it is current and readily transferable. You should get a hold of necessary paperwork that would help transfer license or permit to new owner.

Businesses are either located in a leased or owned facility. If it is leased, you should check that you have a copy of lease for review. Potential buyers are concerned with lease terms, especially with number of years remaining on lease. It is optimal to have at least three years remaining which can be transferred to new owner. You may want to negotiate with landlord for an extension or an option to renew, and you should find out conditions that must be met for a lease transfer, assignment, or sublease. If facility is owned, you should have property appraised.

© 2002-03. GlobalBX. http://www.globalbx.com. All rights reserved. Buy a Business or Sell a Business on GlobalBX. GlobalBX is a free business for sale listing exchange that provides a confidential forum to facilitate buying and selling of businesses with thousands of businesses and franchises for sale as well as comprehensive business information for business buyers and business sellers. Lists businesses for sale, business brokers, and franchise opportunities.