Web Design: Testament to Testimonials

Testament to Testimonials

Written by Cal Hyslop

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3.Specifically Identify. Testimonials should be signed with a full name and a specific title. Don’t use something like “Businessperson” or “Professional”. People wan to see a name and area of expertise. It is also a good idea to put a link to their website. This will help establish repparttar

legitimacy of their testimonial. 4.Ask Permission. Before you publish someone’s comment make sure that they are aware of what you are going to post and that you have their consent in doing so. It is easier to “sell” repparttar 132287

idea if you agree to post a link to their website beneath repparttar 132288

quote. 5.Address a Specific Benefit. A specific positive result has much more impact than something generic. It is better to post something to repparttar 132289

affect of “Your product helped cut costs by 18 percent last quarter” as opposed to “Your product is great”. 6.Spread Them Out. You can have a page dedicated to testimonials. It’s a good idea, but you can’t guarantee that a visitor will visit that page. In addition to your testimonial page why not post a testimonial or two on each page throughout your website. You can even interweave your quotes into your content. This can most likely increase repparttar 132290

strength of your message as your visitors peruse each page.

SPECIAL TIP: Anytime you have a good experience with a website or online purchase send your own testimonial adhering to repparttar 132291 above-mentioned guidelines. If published, you’ll probably get a link to your website. Over time that can add up and increase traffic to your site.

When it comes down to it, testimonials help provide an independent and unbiased medium to promote you and your website. You have repparttar 132292 option to use them or not. If you decide to use testimonials on your website then use them properly. Well-positioned and authentic testimonials can easily make a positive impact and strengthen your site.

Cal Hyslop has a background in business and technology with a Masters in Business Administration and is an owner of a website design firm located in Houston, Texas. The mission of his company, WebChrysalis, is to help individuals and businesses look like a million dollars online through the use of web templates and expert design.

Make your web site Super-Sticky

Written by Steven Gardner

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If auctions are not your thing, then classifieds can be something that you can employ to offer visitors and customers a place to trade good and services. Again your visitors are generating your content and locking themselves in by using repparttar service. A word of advice…do not attempt to dabble in any money matters relating to these services. You are there to bring people together; it makes it much simpler and less fraught with peril.

Picture Galleries

You will find picture galleries on many websites, you may even have one on a site that you have now. Having one is SemiSticky, but having one that people can submit their own photos is Sticky! , And having one that people can rate and comment on is SuperSticky!

You may not want people to comment on pictures in your gallery, but again it comes down to repparttar 132286 fact that if you can get your visitors involved in generating repparttar 132287 site's content, repparttar 132288 more likely they are to come back.

User/Customer Reviews

Similar to repparttar 132289 galleries are reviews on products and services. You sell repparttar 132290 product and have compelling sales copy to say it is great, but nothing says it better than endorsements by fellow customers. A testimonial on your site is good, but having them in such a publicly accessible place as a review section can give them even more authenticity.

However you may not want your customers to review your products, they may say something bad about them…. But hey, isn't that a great way to improve your product or service?

Summary

In summary, great websites are not usually repparttar 132291 prettiest looking (although it helps); they are repparttar 132292 ones with information that keeps repparttar 132293 visitors coming back.

You may not have repparttar 132294 time to update your site every day, but by implementing some of these options, you may get your customers updating your site for you.

You will need to think about your audience and determine whether these ideas promote your site in repparttar 132295 right way. Also talk to your web designer about how they can be implemented. There will be a cost, but you may find repparttar 132296 return visitors make it worthwhile.

So repparttar 132297 answer is simple…Make it SuperSticky and make them want to come back.

Steven Gardner runs DeepWeb Web Design (www.deepweb.co.nz) providing web design, consulting and internet marketing services.

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