What this tells us is that people no longer view Internet as a low-cost option. So perhaps you need to take a look at your own website and focus more on making buying process as quick and simple as possible rather than trying to cut prices to attract buyers..

Q. 3 - "In Internet terms, what is a ‘spider'?"

B. It's a software tool that search engines use to retrieve information from websites

When your website is submitted to a search engine search engine sends out a ‘spider' to visit your site and retrieve all information from it. The spider then returns to search engine with all information that is then added to search engine's database.

The results you see when you use a search engine are not live snapshots of websites. Instead, results show information that spider collected last time it visited each website. This is why it is sometimes possible to see a link that looks fine in search engine results and then click on it to find it no longer exists.

This is because search engine spider has yet to revisit this website and update search engine's records.

Q.4 - "What is industry average click through rate for banner advertisements? I.e. what percentage of all banner ads are actually clicked on?"

A. 0.39%

The latest studies indicate that only 0.39% of banners shown are actually clicked on. With powerful graphics and enticing offers this average clickthrough rate can be improved ten-fold or more. But point remains that advertising by using banners alone no longer appears to be viable route unless, that is, costs of using this method are exceptionally low.

Q.5 - "According to latest research from Computer Industry Almanac what was worldwide online population in 2004? I.e. how many of people, worldwide, accessed Internet at some point in 2004?"

A. 934 million

It's predicted that this year online population will hit 1 billion! Not all of these people will be your potential customers but no matter which way you look at - there has never been a better time to have a well-marketed website!

**SCORES - How Many Did You Get Right?

0 - 2: Don't forget - you learn more in this life from your mistakes than you do from anything else!

3 - 4: Well done! You obviously know your stuff or you're good at guessing!

5 out of 5: Outstanding! Top marks for you!

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"

The incentives for click fraud have increased along with money devoted to search engine advertising. Advertising on search engines has turned into a fast-spreading craze as more and more marketers have realized substantially higher returns on search engine ads than on more traditional marketing campaigns conducted through print media.

Most pay per click advertisers set a spending limit and once spending limit is reached, ads cease to appear in search results. Click fraud is a very unethical competitive tactic where someone repeatedly clicks on a competitor's ad until spending limit is reached and ad then disappears from search results. It seems that it's only a matter of time before some advertisers become so exasperated with click fraud that they file a class-action lawsuit against a major search engine.

The success of search engine advertising has substantially raised prices that advertisers pay for top spots. Unfortunately, these higher prices have turned click fraud into a dark little industry of its own. Some crooks have hired cheap overseas contractors to just sit in front of computers and constantly click on targeted ads and others are developing sophisticated software to help automate and conceal click fraud.

If you use pay per click advertising it would be wise to carefully monitor your traffic to determine if you are victim of click fraud. In any event, it's probably safe to say that pay per click advertisers are going to have to accept a certain level of click fraud as just a cost of doing business.