If that’s case, then try your promotion on next tier of customers – people who may bring you only pants and skirts, but who take their shirts to 99 cent place around corner. Offer a volume discount to this group of customers and see if they will increase their volume to get discount. Talk to them and find out what’s important to them as you hand them a coupon for next order.

If you run this experiment for a month or two, you’ll begin to really see effect (positive or negative) on your bottom line. At same time, only money you’ll spend on this effort is printing up some coupons to hand to customers. If this really works, then you might consider increasing your investment in this idea and advertising it through newspapers or coupon services.

Test marketing is a great way to test out all of your ideas on cheap and limiting any possible negative effects. Sam Walton, founder of Wal-Mart and Sam’s Club, once said that if you keep your expenses down you can afford to make a lot of mistakes and still recover. That’s very essence of test marketing! Good luck and have fun!

While it is a good idea to have your links on side of page, you should avoid use of frames, which divides page into two logical pieces that can be independently manipulated. At current time, sites constructed with frames are not search engine friendly, although this could change.

Links should be clear as to where they will take you. It is crucial that titles of links, not only make sense, but actually take someone to that information. Each site should have links that are unique, and it is not a good idea to have information in target, that is not specified in link.

If you have someone design site for you, remember that their expertise is in web site design, and most likely they will know little, if anything, about what you are doing. They can construct site and make it look good, but copy and information flow is your responsibility. You should always take a break from copy writing, and if at all possible, have someone else proof your work. Also you have to be careful of words that pass spell check, but are actually an error. Don't confuse words like "there" and "their".

Once you have basic framework finished, it is now time to test it. Try to corral as many people as possible to review it. Is it clear and an effective presentation? You should probably avoid friends unless you are sure they will give you an honest evaluation.

The first impression your web site makes is crucial to success. If people have to "jump through hoops" to find out about your offer, or if it doesn't portray a professional image, odds are they won't buy.

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