6. When advertising don't think big, as in circulation and exposure. Think targeted. Find out how your clients spend their time, what they read and what do they like to do for fun. Then take this information and use it to help you target your marketing efforts so your message will reach specific group of people that are interested in your product or service.

7. Develop different ways for potential clients to get to know you. Writing articles, doing workshops or speaking are great ways to interact with your potential customers. They will get to meet you and experience your style first hand. If you are uncomfortable doing these things, think of ways to start small and build your confidence. Maybe give a book presentation at your local book store or library on a book you found interesting that has some correlation to services you provide. Perhaps you could partner with someone else and present together.

8. Keep everything consistent. What is most important to you? What is essence of what you would like to provide to your clients that is fulfilling to you. Narrowing your focus and determining what you want to share will help you define your business style. You can then have all of your marketing materials reflect that style. This will attract best clients for you.

9. Give your clients several options for beginning to work with you. Think of ways you can develop and tailor your services so they can work with you on a small scale to begin with. Offer different services with different price points. People like to test things out, make sure they feel comfortable and pleased with services you provide. If you are offering different ways for them to start using your services at graduated prices, they will experience first hand value you provide and continue to do more business with you.

10. What types of projects or goals that people have would you enjoy working with most. Are there clients in a particular industry, age group, personal philosophy, or with a greater level of challenge that you would like to work with? When you focus on what is important to you in characteristics of clients or projects they bring you, you will attract clients that are most rewarding to work with. You'll be excited by work you do together and have a great person to refer you more potential clients who poses qualities that are rewarding for you to work with.

That is power of a website. It can drive new clients to your site through referrals and through customer contact. Providing it is well thought out and put together, and has ability to create sale, it will help your business tremendously. Don’t worry that you only have a few pages to start. A few carefully crafted pages are much better than a lot of useless information that leaves viewer lost as to what you do. Start small, and grow as your company does.

Make it a goal to add spend a couple of hours every month adding new information to your site. Add tools and features that make it fun for your visitors. And remember to always ask for sale. You should ultimately lead people to take action by either contacting you or making a purchase directly online. Adding content is time consuming, but has a very successful outcome. The more time you spend on Internet, more you will learn, and more successful you will be.

About the Author Lori Osterberg co-founded http://www.SnapMonkey.com which specializes in an online website building system that allows business owners to take charge of their website at a very affordable price. They also provide website design and marketing training online, through teleclasses, presentation and training sessions. Reach her at 303-522-6348, mailto:info@SnapMonkey.com, or visit Lori’s website at http://www.SnapMonkey.com.