Lets face it - you have to advertise! Your business cannot grow and flourish unless you advertise. Advertising and publicity is lifeblood of any profitable business. Regardless of what kind of business you are operating, you should want and strive for them as much as possible.

There are 10 reasons why you have to advertise: 1.To increase sales 2.To introduce new products and services 3.To help you enter new markets 4.To reach “hard to see” prospect 5.To resell lost customers 6.To build awareness and prestige for your company 7.To keep your name in front of customers between sales calls 8.To define your unique position in market 9.To discourage competitors 10. To provide support for your salespeople

If your website isn't good enough, your sales won't be good enough. Granted; building a website can be very time consuming but just remember that you don't need to create an empire over night. Just a little here, a little there, and before you know it, it all adds up to something you can be proud of. Over time, your website traffic will constantly be increasing.

PLEASE NOTE: If you stop advertising, your traffic won't grow. Growing your website is all part of whole plan.

What do we need to create a community website?

You always want to add extras to your site that interest you. By doing so, you will also attract people with similar interests and help to bridge credibility gap online.

You can always add these to your website:

Personal blog Helpful tips Mini-ebook courses (on how to be a better client for you) Other people's articles Chat forum (requires a lot of maintenance & promotion) Free business directory listings Family albums for users Fun online questionnaires Mind benders Games Contests (with actual prizes) "How to" articles Government resources Local community resources Support local companies & vice versa

I think we can now get a sense of what building a "community" website means. The key is to take your industry (even if it is boring), and teach someone about what it is that you do. The internet allows us to take in more information than we could ever imagine. There is always someone out there who wants to learn about your industry.

The key is to add on a little at a time. Talk to your web designer. Try and find unique little ways to build a community website online. Ask people what they look for within your industry. After time, you will know what it takes to keep creating more for your company online, and your wallet will love you for it.

Just remember more you build, less your advertising budget will be when you get there. Just keep it up until you get there, don't give up on yourself, your company, or your future.

I hope you've enjoyed this article!

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Best Regards,

Martin Lemieux Smartads President

Smartads International: http://www.smartads.info Internet Marketing Tips: http://web-marketing.smartads.info Business Resources: http://mindpower.smartads.info

Smartads Canada: http://www.smartads.ca Canadian SEO Consultants: http://www.seoconsultants.ca Smart Ad Search: http://www.smartadsearch.ca