4. Another high-risk transaction is two or more orders from same credit card. 5. When in doubt, phone number listed on order.

6. US banks have an Address Verification System (AVS) that merchants can use to ensure billing address purchaser has given matches one in AVS system.

7. If you use an online order processor, make sure it has thorough fraud prevention measures.

8. Put a message on your site warning crooks you have anti- fraud protection in place.

9. Create a blacklist of bad credit card numbers so you won't get ripped off twice by same thief.

10. If you want an extra sense of security, insurance coverage is now available against this type of fraud. One reputable site that offers it is http://www.iib.com.au/

An example:

WARNING: Before Purchasing ANY Home Business Plan, Make Sure That It:

1) Gives you all materials you need to get started

2) Speaks in terms you can understand and gives detailed, easy to follow instruction

3) Gives you credible, real people testimonials along with email or website addresses

….and so on.

The goal is to list everything you can think of that your product has, but your competition may not. And then, once you’ve compiled your list, make mention that your product does in fact meet all requirements in your list.

What happens after prospects read your warning list and get to your order link?

First, they might compare prices. They‘ll want to see if you’re in line with other similar products they’ve already seen.

Second, if you do have comparable prices, then they’ll buy from you if they’re in market to do so.

The reason?

Instead of risking their money and wasting their time by going through all different websites they’ve researched and trying to see if they meet warning criteria, they’ll just make easy and wise choice by purchasing product that you’ve just proven meets all required points.

Now here’s one last magical point to remember when writing your warning list:

It must make absolute sense to your prospects and it must be real. It’s not going to be effective for you unless you have reader agreeing through whole list. Spend time to really research your points, and you’ll reap strong rewards every time someone stumbles upon your website.