Ten Ways To Profit In An Uncertain EconomyWritten by Catherine Franz
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6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc. 7. Outsource part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc. 8. Add low cost bonuses to your offers that have high perceived values. It could be ebooks, members-only sites,consulting, e-reports, etc. 9. Use viral marketing to promote your business on Internet. Give away free stuff with your ad copy; include on it so others can give it away. 10. Follow up with all your prospects. You can usea free e-zine, a follow-up auto responder, an update or reminder list.
Catherine Franz, writer, speaker, marketing master, specializes in infoproduct development. More at: http://www.MarketingStrategiesToGo.com and http://www.AbundanceCenter.com. Including articles and ezines.
| | Developing Realistic Financial AssumptionsWritten by Dave Lavinsky
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margins and use these margins to approximate your own. Likewise, business plan should base revenue growth on other firms. Many firms find this impossible, since they believe they have a break-through product in their market, and no other company compares. In such a case, base revenue growth on companies in other industries that have had break-through products. If you expect to grow even faster than they did (maybe because of new technologies that those firms weren’t able to employ), you can include more aggressive assumptions in your business plan as long as you explain them in text.The financials can either enhance or significantly harm your business plan’s chances of assisting you in capital-raising process. By doing research to develop realistic assumptions, based on actual results of your company or other companies, financials can bolster your firm’s chances of winning investors. As importantly, more realistic financials will also provide a better roadmap for your company’s success.
As President of Growthink, Dave Lavinsky has helped the company become one of the premier business plan development firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share. For more information please visit http://www.growthink.com.
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