6. Make a unique facial expression. You could stick your tongue out, push your face together, make your eyes big, or look like you're angry.

7. Wear an unrelated hat. You could wear a cowboy hat, a bowl on your head, a straw hat, a sports helmet, or a rain hat. Okay, keep going, put on your thinking cap and see what pops in or is that pops up.

8. Paint your face. You could paint your own ideal character or paint a typical character like a clown, animal, plant, etc.

9. Wear a mask. You could buy one or make one out of a paper bag. Just cut nose, mouth and eyes out. You could also add other facial features.

10. Use an uncommon background. You could use an outside background, a funny wallpaper, a prop to look like you have a cartoon body, etc.

Yes, these are unique ways to get attention. But they get job done -- they build curiosity, generate laughter -- or at least a chuckle -- and they will keep people reading and wanting to get to know more about you.

6. Your competition is offering free shipping with their product and you aren't. You need to be more aware of how your competition is targeting customers at all times.

7. Your customer forgot your web site address or how to find you. They can't find you easily in search engines (first or second page lists in their query). You should provide your contact information to your buyers in and on everything.

8. Customer service couldn't solve a problem they had with your product or didn't handle a refund well. Your customer service personnel, and yourself, need clear boundaries on what problems they solve and must pass up ladder. They should also be trained on what tone, and language to use.

9. You did not up-sell them when they were already in buying mood.

10. Competition offers a stronger money back guarantee. Always think of better ways to remove risk from your customers and try to do it better than your competition.

This is a lot to remember, a lot to institute into your business practices, yet every one of these items are just as important as next.

Remember too, this affects viral marketing as well (word of mouth/referrals).