Ten Unusual Products You Can Use As Bonuses

Written by Catherine Franz


Continued from page 1

7. Profile eBook - Publish a profile ebook or report of people your target audience are interested in. You can list their birthdays, interests, age, hobbies, etc.

8. E-mail Lessons - Teach a class via e-mail about a subject your customers would want to learn. E-mail them study materials, worksheets, assignments, etc.

9. Sample Of Another Product - Give customers a free sample of another product as a bonus. It could be a basic version, excerpt, limited service, etc.

10. To Do List or Instructions - Publish a list of instructions or things to do in order to accomplishrepparttar goal your customers would want to complete.

Catherine Franz, writer, speaker, marketing master, specializes in infoproduct development. More at: http://www.MarketingStrategiesToGo.com and http://www.AbundanceCenter.com. Including articles and ezines.


15 Ways To Promote Elearning Programs

Written by Catherine Franz


Continued from page 1

8. Add a promotional paragraph aboutrepparttar program to all your outgoing e-mails, called signatures in Outlook. Choose HTML design in your software and add a picture ofrepparttar 119770 leader/host along with a link to where someone can register or find out additional information.

9. Join market-rich discussion lists, billboards, or chat rooms. If direct solicitation isn't permitted, sell gently through your signature or through indirect questions.

10. Write a press release for each eProgram. Become a member of PR Web http://www.prweb.com/. Membership is fr*e*e. This number one website attracts a very high percentage of media personnel.

11. Accumulate a list of allrepparttar 119771 local newspapers that offer fr*e*e community event announcements. Inquire into their deadline and submission requirements. You will also want to ask how can you confirm receipt of your information. They don't intentionally leave information out, however, they move at a fast pace and things do get lost inrepparttar 119772 shuffle. Special note: Most community list ads are for fr*e* events.

Use a three-ring binder to recordrepparttar 119773 advertising information. You can also saverepparttar 119774 information in your e- mail software, like Outlook, and in your Internet browser software, in a separate "Community newspaper" section. However, ifrepparttar 119775 hard drive crashes, make surerepparttar 119776 information is safe. Due torepparttar 119777 value of this information andrepparttar 119778 amount of time you spent accumulating it, you still may want to keep updated printouts just in case. Even a backup diskette inrepparttar 119779 binder will do. Having a paper version also helps whenrepparttar 119780 computer is off or when you need to transportrepparttar 119781 information. This is also a great item to delegate to a virtual assistant.

12. Add your announcement to your telephone answering script. Change it whenever you are offering a new eProgram. Give instructions as to how to register -- and it’s important to make this as easy as possible for them. Don't forget some marketing tidbits of "what’s in it for them (WIIFM)" to register and do it now.

13. Use fr*e*e ePrograms or offers to provide a taste and to attract participants to register for longer paid programs. Offers can include: ebooks, ecourses, special reports, or even professional white papers. Offering a transcription ofrepparttar 119782 program or an audio copy is another great offer.

14. List your class in teleclass directories. Some directories require that you attend their particular teleclass-leading course. A big downfall in time and expense inrepparttar 119783 short-run, however, good investment forrepparttar 119784 long term. Here are a few directories to get you started: http://www.seminarannouncer.com http://www.teleclass4u.com http://www.teleclasslive.com http://www.teleclass.com http://www.thefeelgoodplace.com/freetele.htm http://www.Yahoogroups.com -- over 30 places to post your eProgram listing.

15. If you give speaking engagements or even when you participate in other events, seminars, workshops, give out flyers of your eProgram. Works well in networking groups too. Takerepparttar 119785 flyers torepparttar 119786 libraries, senior and civic centers.

FYI, names of ePrograms can seem confusing at times, however, there is a standard for what to expect depending onrepparttar 119787 name. A teleseminar usually has very little interaction betweenrepparttar 119788 leader andrepparttar 119789 attendees. It is set up to instruct and for participants to solely listen. Sometimes a brief Q&A period is spaced in-between subtopic changes.

Onrepparttar 119790 other hand, a teleclass provides more time for participant to participant or participant to leader interaction. It has a higher ratio of free forming. A teleclass format copies more ofrepparttar 119791 workshop atmosphere. A teleprogram, is a teleclass delivered over a period of time, like a class at a learning institution. The term eProgram is a compilation, or overview term, of all electronically delivered learning programs.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com


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