6. Glow in dark banners, stickers and auto stickers. Home signage like: Visit [URL] for complete information on this property. Make it a glow in dark for night time visual effectiveness.

7. What about times that you don't have office duty? What about setting up a table for 3-4 hours outside grocery stores. Add a nice table cloth, balloons, and a large sign, "Ask me anything about buying a home." Or, "Ask us anything about selling a home." Switch approaches every few hours to see which one fits best. I don't suggest place both out there unless there are two of you. Create tee- shirts with same action request along with URL. Use a table covering that is same color as tee-shirt to help support your message and attractiveness.

8. Transit ads. What type of transportation is available in areas you focus in? Is there massive transit like buses or metro? Don't forget taxi cabs, inside and out, as well as taxi stands. Find out where their direct phone lines are. Sometimes, yet rare, you can place an Avery sticker next to. One sign works with well if you have this ability on your web site: "Take a virtual tour of our latest properties [URL]."

9. This one is something I dreamed up and it really works. Rig a button that people can press on side of your car window that gives off a recording of latest houses you available for sale. Then park in obvious places for people to see button. Add a sign on inside of window giving them permission to press button. Caution, this doesn't work with some car alarm systems.

10. Merchants. Where do you get your dry cleaning done? Hair cuts, massages, or other frequented stores. Do you have some favorite restaurants? Can you stock a business card holder by cash register? As a previous owner of restaurants, one I like best is when real estate agent paid for part of or whole cost of menus. In exchange we allowed them to create some marketing information on menus.

Testing is always important when trying new things. In selling real estate, uniqueness is key. As said in latest National Association of Realtors 2003 survey, most people perceive all real estate agents as being same. But you know you aren't. Yet, how are you showing it? Be comfortable with being uncomfortable. Create play and fun and stretch with your marketing. Let it be as unique as you are and then smile all way to bank.

Just recently I called four real estate agent companies and asked them one question out of yellow pages and it was amazing what I discovered and way I was treated. One agent took my name and number, promised to call back, and never returned my call until next day with kids and dogs screaming in background. It took me seven more tries to find an agent that could answer one question correctly (the way NAR said it needs to be answered). Out of 12, 8 answered incorrectly, and four of them you could tell were "winging" answer.

What are you doing to make yourself different? Communication skills need to be a big consideration. There are three major Internet communication items that make determination of whether they are going to contact you or pass you up for another web site.

1. Clear communication and instructions on web site. This happens most of time through linking. You ask visitors to click here but all they have is an underline on word. Say "click here for." The other item is that what are they going to get or find if they click there? Is it perfectly clear. Where are they going to go if they click there? Is link taking them to another site, another page? The why, why do they need to go there, why do you want them to go there. What is their benefit for clicking there.

2. Ease of use. Is navigational system of site easy to use for visitors. Some people are very visual and by giving them an overall view of what they can find -- either in words or in a diagram eases their comfort level. The more comfortable they feel at web site, more comfortable they are going to be taking call to actions you have designed on site. Create Step 1, 2, and 3s to handhold them through a process.

3. Provide details. Again, something similar to what I said in #1. Be clear, give details on what will happen if, where they will go next, or what they can expect to get or know by this. Remove scariness of unknown quantities and expectations. Lead visitors through your site. Give them a handshake and don't let their hand go and walk them through all processes they came to accomplish. How are you different than other agents -- spell it out with details.