By tracking your ads you can quickly learn which phrases and words produce best response.

-FIVE- Keep your subjects fresh and change them regularly. The subject line of your email is lynchpin to your success. Treat it like your Queen - not your slave. Change it at least twice a week.

You can re-use old subject lines if you're in a rush or lost for ideas.

As a general rule, try to make your subject line do one or more of following...

o Offer something fr*ee, o Solve a problem, o Break some news, o Offer help or advice, o Show more ways to advertise for fr*ee

-SIX- If you have skills, use HTML emails rather than boring old text ones. Some people you mail to will not be able to see them, but this is offset by improved response rates from those who can.

-SEVEN- Check your email to make sure it will get through SP*AM filters. Use this fr*ee service: http://www.59p.com/spamcheck.html

-EIGHT- Keep a master list of people who have asked to be removed. Don't email them again -ever- even if they re-post to same or any other FFA site.

-NINE- Organise yourself. If it helps, write out a daily task list and tick off each task as you do it.

The first few times you start to promote this way, it will seem time consuming but trust me, once you have developed a routine, you'll soon be whizzing through with ease. I spend less than fifteen minutes a day doing this.

-TEN- Some FFA sites allow you to change or add to your FFA home page. Use this to promote your own FFA system. Try using something like Secret FFA Files. This has worked wonders for me. http://www.59p.com/comspy/secretffafiles.html

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Not all FFA sites are created equal. The three FFA networks I consistently get good results from are as follows...

AutoFFA - The last 25,000 ads I've sent out have produced 89 responses. http://www.59p.com/autoffa.html

Trafficwave - The last 25,000 ads I've sent out have produced 66 responses. http://www.59p.com rafficwaveffa.html

FFA Net - last 25,000 ads I've sent out have produced 72 repsonses. http://www.59p.com/ffanet.html

If I get as low as one response per thousand emails from any of my FFA programs, I know it's time to change my ad copy.

In summary, be organised and put in some effort and you will be rewarded. Fifteen minutes work a day gets me 5-10 targeted leads every day. Leads I've used with great success in several affiliate programs.

Although FFA sites are often advertised as "set and forget" technology, having that approach seems to be counter productive. You have to work system to get system to work for you.

Have a wonderful week !

Paul Sadler mailto:paulsadler@59p.com

Target your audience. Who are you writing to? What are you trying to say? Those are two most important questions you can ask.

I wanted to write this for many who may find themselves in position of having to write and not having any confidence in their ability.

Always keep in mind that first draft is going to look nothing like final product.

While most of us don’t speak well enough to be a super salesman or a dynamic public speaker, anybody in business knows, we have to speak well enough to converse with our customers.

I’ve found this to be true writing articles for internet. I don’t have to write award winning novels or “Killer” sales copy; but I do have to write well enough it’s readable for average person, well enough to connect with my potential customers. The biggest problem people have with writing is they lack confidence. But confidence only comes from doing. Not being able to write for your customer online is no different than not being able to converse with your customer offline.

I never meant this to be a *how to* article but rather a source of encouragement for those who suffer from “Blank Page Blues”. We sit and stare at that blank white page and don’t know where to start.

The best way to overcome this is to just start writing. You can always revise what you’ve written and you will only get better as time goes on. When you start at bottom only place to go is up. Just remember writing can only be learned by doing.