Ten Top Reasons Authors Need a Web Site

Written by Judy Cullins

Continued from page 1

6.Increase your existing sales channels, such as post cards, talks, book signings, or radio interviews where you do business with an 800 free order telephone number. Offer improved customer service and support because so many people like to buy Online.

7.Reduce support costs. You would spend far more on rent for a real office and need more equipment and furniture plus more support staff. Online marketing is far easier, cheaper and more effective thanrepparttar mail, telephone or fax.

8.Reducerepparttar 129711 cost of doing business. In your home-based virtual office, you will have much less overhead. For eBooks, you won't have to spend time or money on postage, packaging, or mailing. You reduce your dependence on other sales channels such asrepparttar 129712 brick and mortar bookstore, which only take your book through a distributor or wholesaler. All of these folks take a hefty percentage to greatly reduce your profits--up to 90%. Online bookstores will accept your eBook or print book readily by your filling our a few forms and agreements.

9.Increase your profits up to ten times. When you sell your eBook or product to an Online Book-selling site, you may receive a commission up to 70%. When you sell your print books Online, they will give you around 30% royalties delivered by check every few months. These monies supportrepparttar 129713 author, notrepparttar 129714 unwieldy publishing monolith who spends most of its time and money on big-ticket authors.

10.Reduce your marketing time because email communication is short, fast, and gets torepparttar 129715 point quickly. You don't have to spend time buying stamps and special envelopes and stationery. With a virtual assistant, you can look like Barnes and Noble reaching many thousands of Online buyers by putting ongoing attention and maintenance on your site.

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your buyers. When they order on your site you can keep track of them, put them in your address book, and send them follow up information, free bonuses and requests.

Judy Cullins: author, publisher, book coach _Write Your Ebook or Other Short Book - Fast! _ _Ten Non-techie Ways to Market Your Book Online_ _Quadruple Your Web Sales in One Month with Free Articles_ http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com?subject=Subscribe

Writing for the Web

Written by Elena Fawkner

Continued from page 1

Avoid lengthy paragraphs and make sure each paragraph deals with only one idea. Instead of long paragraphs, use bulleted lists containing short, high-impact sentences.

Another crucial point is to userepparttar “inverted pyramid” principle. This just means that you state your conclusion or most important information up front, and then userepparttar 129709 rest ofrepparttar 129710 body of your text to elaborate and explain. Kind of like a newspaper story.

And because Sam hates to scroll, break your text into logical stand-alone sub-parts of no longer than a single page (or screen) and then link (with a meaningfully-worded link) torepparttar 129711 next section which starts on a new page.


Make sure your writing is not woolly. You need to write withrepparttar 129712 precision of a surgeon wielding a scalpel. No superfluous words allowed. Write for effect, by all means, but get torepparttar 129713 point and fast! In other words, be succinct.


Nothing gets that mouse finger itchier thanrepparttar 129714 perception that repparttar 129715 author ofrepparttar 129716 work lacks credibility. The top three culprits are hyperbole (avoid marketing hype at all costs and go for restrained objectivity instead), typos and grammatical errors. Sam likes to think you’ve done your homework too so make sure you include links to reputable sources elsewhere onrepparttar 129717 web (but not too many or you risk losing him for good).


One ofrepparttar 129718 major differences in writing forrepparttar 129719 web compared to other forms of writing isrepparttar 129720 inherently impersonal nature ofrepparttar 129721 medium. Instead of holding a comfortably reassuring book in his hands, or getting black smudge on his fingers fromrepparttar 129722 newspaper, Sam’s only contact with you is your words on a computer screen. You need to overcomerepparttar 129723 impersonal nature ofrepparttar 129724 medium if you expect to reach Sam with your words. It is for this reason that “write as you speak” is so muchrepparttar 129725 norm onrepparttar 129726 Internet.

Be informal and conversational in your writing (note, this is NOT a license to churn out shoddy, unprofessional work- writing conversationally and informally is every bit as demanding as writing formally, if not more so) and be personal while you’re at it (use “you” and “your” a lot). Most importantly, allow your personality to come through. You need to connect with Sam before he will invest in you so make sure you reach him with your writing.


Finally, just because it’s less comfortable to read from a computer screen than a book or newspaper doesn’t mean you can’t make it less uncomfortable. Chooserepparttar 129727 font you use with care. Times is a common default font for a lot of web pages but it doesn’t “pixellate” well. Better choices are Arial or Verdana.

Consider your choice of color and contrast carefully too. A dark font on a light background is best for lengthy reading sessions but a light font on a dark background can be effective if used sparingly.

So there you have it. Some relatively quick and easy steps you can take today to make it more likely Sam will get your message. And come back for more.

Elena Fawkner is editor of A Home-Based Business Online ... practical home business ideas for the work-from-home entrepreneur. http://www.ahbbo.com

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