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Writer. Third, take into consideration persona you will assume when writing piece. Think about tone you want to use and image you want to present to your audience. From what perspective are you writing? What impression do you want to give your readers? For example, if you get a new job, you will want to announce it to your friends, your clients - and your current supervisor. You wouldn't think of using same tone in all three letters, would you? You might sound enthusiastic and informal with your friends and enthusiastic and polite with your clients. Depending on your relationship with your current supervisor, you will probably be official and reticent with her or him.
Subject (or message). How should you say it? The length or purpose of piece lends itself to your subject. It's very hard to fit a full-length board report on a post card; at same time, you wouldn't want to write a memo about your travels in jungle during your summer vacation. Note that this same as your purpose: your subject or message is content itself; ask yourself what piece is about and decide what is most appropriate format for it to take.
Good writers routinely analyze four elements of PAWS. Using it to prepare your writing, whether it's a personal email, formal business report, or your best selling novel, will improve your writing and get your argument across clearly.
Linda Elizabeth Alexander is a business writer and marketing consultant based in Longmont, Colorado, USA. Improve your writing skills at work! Subscribe to her FREE ezine. Write to the Point at firstname.lastname@example.org or visit http://www.write2thepointcom.com/articles.html.