Ten Tips for Building an Ecom Web Site

Written by June Campbell


Continued from page 1

4. Design with usability in mind and abide by basic design principles. Utilize white space, easily-read fonts, pleasing color schemes, universally understood symbols and backgrounds that don't distract fromrepparttar message.

3. Write inrepparttar 134748 second person. (i.e. You will appreciate our new product because ). Keep sentences short and no more than 3-4 sentences per paragraph. Make use of hyperlinks and interactivity unless doing so would take visitors away from your sales area. Remember also that your visitors may be situated in other parts ofrepparttar 134749 world, and they may not understand jargon or North American slang. Lastly, research shows that Web surfers detestrepparttar 134750 use of marketing hype. Subtlety counts.

2. Reward visitors from coming to your site. Offer free information, articles, contests, industry news or personalized services. Surfers are willing to provide online information if personalization isrepparttar 134751 result.

1. And most importantly, always answerrepparttar 134752 question, "What's In It For Me." In other words, talk "Benefits" not "Features." Sound familiar?



June Campbell Writing Services by Nightcats Multimedia Productions The Roundup -- a FREE business ezine-- plus "How-To Booklets" for business plans, proposals, brochures and more! http://www.nightcats.com


You Have A Beautiful Body - Don't Hold It Against Me

Written by Martin Avis


Continued from page 1

o Use short, direct sentences.

o Use active, rather than passive verbs.

o Never talk about yourself - always put it fromrepparttar reader's point of view.

o Wax lyrical aboutrepparttar 134747 benefits, never concentrate on features.

o Ensure that you communicate your Unique Selling Proposition -repparttar 134748 point that sets you apart from your competitors.

o Keep torepparttar 134749 point. If you remain focused, so will your reader. If you wander all overrepparttar 134750 place and try to cover too many different topics, you will lose them.

o Build up your story. A good standby is AIDA. Get their Attention, build Interest, stimulate Desire, call for Action.

How long should your body copy be? Good question. The answer is that it should be as long as it needs to be. Write it all down, followingrepparttar 134751 AIDA formula, keep to benefits, then revise what you have written down by 25% - cutting out as many unnecessary adjectives and adverbs as you can. Then, no matter if it is 100 or 1000 words long, it will berepparttar 134752 right length.

Is this all about web sites? No, it applies to anything you write: letters, press ads, radio/TV commercials, sales presentations - even a best man's speech can benefit from AIDA. Keep writing, keep practicing, and talk fromrepparttar 134753 heart.



Martin Avis publishes a free weekly newsletter: BizE-Zine - your unfair advantage in Internet marketing, business and personal success. To subscribe, and get 4 great free gifts, please visit http://www.BizE-zine.com


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