So, if not “get your message out in front of as many people as possible,” what do you do? Get it out in front of right people, right way, many, many times. The Golden Snitch of this grueling game is caught by doing two things: Planning and Targeting.

Creating a game plan…you’ve heard coaches say it umpteen times. But they are on to something…they have a playbook and they stick to it. Even if times get tough they still go to trusty playbook. You need a playbook and you need to know which players to put on field for each play. This takes an in-depth knowledge of advertising and marketing playing field to figure out. It would take you ages to learn it all, study courses, undergraduate and graduate degrees, theses, trial and error, market studies and more. Did you forget you had business to take care of, again?

Don’t worry! We’ve done all that crazy, hard stuff for you. Use our “Gravitational Marketing Road Map” and it will show you SIMPLE way to create your very own marketing playbook and help you identify which advertisements to put on field and when and how to execute plays effectively. It’s one handy little tool to have around.

Tomorrow we’ll show you how you’re wasting tons of dough in lost revenues by trying to under cut your competition all over a sliver of market share.

Get full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm

Product placement is a particularly potent form of subliminal advertising because it catches us off guard. When we see a commercial break on television, we know we are being sold to and so have our defences up – we take what we are told with due level of cynicism. But when ads are over and we return to TV show, we mentally relax that guard, and become much more open to suggestion. It’s not just consumer goods that are marketed this way; awareness groups and even political campaigners use same subliminal techniques to subtly get their message across.

Hidden (Subliminal) Imagery

This is perhaps, most devious technique in advertisers armoury. It involves embedding images or words into a standard advertisement. One of most effective uses of hidden messages in mainstream advertising is “sexual connection”. Sex conjures up strong emotions of power, pleasure, and well-being, and so if a advertiser can tap into those at will he has a powerful tool indeed - no pun intended! Examples of subliminal messages of a sexual nature being used in advertising are numerous; Ritz crackers have word “sex” spelled out on them in tiny dots; many drinks ads manipulate ice cubes in their photos by embedding images or words on them. Next time you see a print ad – study it carefully for hidden images or words, you may be surprised!