Ten Tall Tales of Traditional Marketing #2Written by Jimmy Vee
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Another tremendous benefit enjoyed by companies that are remarkable is concept of permission. A company with a unique size, flavor, or look has a better than average chance of requesting and receiving permission from their would-be and current customers to market directly to them with specific and relevant information. It's a concept we'll talk more about in a few days, but concept is simple. When someone permits you to market to them, task is easier, cost is lower, and results are better. Advertising is only expensive when you ask it to do a remarkable task for an unremarkable company. So dig deep and find out what's remarkable about your product or service or method or whatever and start telling people who care. Tomorrow we’ll tell you truth behind tall tale that says if you get your message in front of enough people it will be successful. Get full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm
Jimmy Vee & Travis Miller are the partners of scend, a nontraditional advertising agency and authors of the revolutionary “Gravitational Marketing System” which helps businesses harness the power of word-of-mouth advertising. They believe that if you are remarkable, you can be famous, people will know your name, and the world will beat a path to your door. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net
| | Ten Tall Tales of Traditional Marketing #4Written by Jimmy Vee
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Finding a strong enough emotionally attachment to your product will make customers buy at any price, regardless of competition. You also can make them emotionally committed to you. Impossible, you say? No not really. You know old saying “The right tool for job” or “He’s best person for job?” These are clichés for a reason. They are rooted in truth. If someone feels without a shadow of a doubt that you have right “tool” or that you are right “man for job” they will become emotionally committed to you and they will pay your price. Everyone will pay a little more for resident expert. Did you hear that? I said, pay a little more. Not – pay a little less than your competitor charges. I said pay more than your competitor. You need to be expert. You need to establish yourself as an expert in your field…the end all, be all, of your market segment…“The Go To Guy.” Then they will pay a premium just to have YOU! The “Gravitational Marketing” System utilizes expert positioning as a tool to increase awareness, emotional involvement and profits. You can learn more about establishing yourself as an expert and creating an expert perception in your market place in our “Gravitational Marketing Road Map.” Niffty, ain’t it? It’s plagued you for years. The age old tale is finally set straight. Size matters - Bigger is better. You don’t want to miss this one! It all happens in tomorrow’s installment. Get full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm
ABOUT THE AUTHORS Jimmy Vee & Travis Miller are the partners of scend, a nontraditional advertising agency and authors of the revolutionary “Gravitational Marketing System” which helps businesses harness the power of word-of-mouth advertising. They believe that if you are remarkable, you can be famous, people will know your name, and the world will beat a path to your door. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net
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