Ten Steps to a Power-Packed, Persuasive Proposal

Written by Linda Elizabeth Alexander


Continued from page 1

5. Ask clients for a wish list. Tell them you can't deliver everything on their list of ideals, but you want to get as close as you can. Next, ask them to prioritizerepparttar items in order of importance. This way you will be able to realistically meet their expectations.

6. Organizerepparttar 129459 proposal to persuade. Focus on makingrepparttar 129460 sale. Act as if everything is already in place and this is a contract about to be signed.

7. With research in hand, begin writingrepparttar 129461 proposal. This step should run fairly quickly now that you have done your homework.

8. Get torepparttar 129462 point quickly - this doesn't have to be inrepparttar 129463 first sentence, but make it close torepparttar 129464 top. Be sure they get your meaning quickly. If you don't do this correctly, your proposal will wind up inrepparttar 129465 circular file before it is read.

9. Make sure to tell clients how your solution meets their needs. As with any marketing piece, be sure do define for them how THEY will benefit from your services. ("What's in it for me?")

10. Add a sense of urgency. A proposal can sit on somebody's desk for months before they decide to do anything with it. By adding an expiration date on your offer, you will encourage them to make a decision sooner.

Be sure to include a cover letter and cover page with longer proposals. Adding a line for a signature atrepparttar 129466 end ofrepparttar 129467 offer easily turnsrepparttar 129468 proposal into a contract. With these guidelines in mind, you are sure to be a winner at any job you bid on.

Linda Elizabeth Alexander is a business writer and marketing consultant based in Longmont, Colorado, USA. Improve your writing skills at work! Subscribe to her FREE ezine. Write to the Point at lalexander@write2thepointcom.com or visit http://www.write2thepointcom.com/articles.html.


Ten Tips to Simplify Your Business Correspondence

Written by Linda Elizabeth Alexander


Continued from page 1

7. Eliminate jargon Avoid it at all costs if your audience will not understand it. It will be like a foreign language to them, and your point is to make your writing clearer - not more complicated.

8. Avoid fragments and one word sentences A fragment. Is an incomplete sentence. No subject or no verb. Really. A complete sentence has both a subject and a verb and contains at least two words. "She walked" is a sentence because it meets all three criteria.

9. Proofread your writing You know to use your spelling and grammar checkers. But you should also go over your writing yourself --repparttar spell checker cannot distinguish between "to" and "too" or "their" and "there." It can't tell you if you said "and" where you meant "an." If possible, get somebody else to read it before handing it in. Two sets of eyeballs are better than none.

10. Avoid repetition and redundancy!

Use these tips every time you write and you will avoid ten common mistakes that cloud your writing.

Linda Elizabeth Alexander is a business writer and marketing consultant based in Longmont, Colorado, USA. Improve your writing skills at work! Subscribe to her FREE ezine. Write to the Point at lalexander@write2thepointcom.com or visit http://www.write2thepointcom.com/articles.html.


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