Ten Steps To A Well Optimized Website - Step 6: Human Testing

Written by Mary Davies

Continued from page 1

The placement of your content is equally important. If you are selling something obviously you want it offered as easily as possible, and you don't just want it to be available - you want to sell it. There are many ideas to consider when deciding onrepparttar placement of certain content. A great read that really showsrepparttar 128090 way a visitor looks through your site can be found at http://www.poynterextra.org/eyetrack2004/main.htm. Taking a look through this information can give you lots of tips to work with in deciding on product and special offer placement etc. Inrepparttar 128091 above-mentioned article you will be able to seerepparttar 128092 way an average visitor views a website,repparttar 128093 pattern in which their eyes followrepparttar 128094 information,repparttar 128095 advertising positions that are most effective, etc. This is a great resource for you and your company.

Quite possibly one ofrepparttar 128096 most useful tools available is found at http://www.clicktracks.com/ananlyzer/. This tool will show you allrepparttar 128097 very specific details of how visitors are navigating your site. This tool is many steps above your typical web stats, it will show you details so specific that you can not only seerepparttar 128098 search term a visitor used to find you but what search engine they came from andrepparttar 128099 path they followed through your site right down to which search term is sellingrepparttar 128100 most on your site. This highly detailed information can be an incredibly valuable tool for you. With access to such info you can, over time, adjust your content, navigation, and SEO based on these reports - watchingrepparttar 128101 changes happen and seerepparttar 128102 effects not just make good guesses.

The value of having an average visitor test your site and get real feedback is huge. You have no choice but to be a little biased when viewing your own site and this outsider information can give you tips that you may have only wished you had. Don't put your site out there and wonder what allrepparttar 128103 visitors are thinking and doing, just ask! You may even go as far as having a poll included on your website, so long as it's not popping up every time they click a link. A simple "we welcome your feedback" email form on your contact or profile page would be a professional simple way to keep up with whatrepparttar 128104 visitors are liking or disliking on a continuous basis.

Next Week

Now that your site has been designed, had SEO elements added, tested and edited, you are ready to submit it torepparttar 128105 search engines and get those visitors coming. Stay tuned forrepparttar 128106 next article in this 10 part series "Submissions".

Mary Davies is the owner of Beanstalk Search Engine Positioning. Mary works and writes with years of experience in website design and search engine optimization.

Ten Steps To A Well Optimized Website - Step 7: Website Submissions

Written by Dave Davies

Continued from page 1

To simplify this process you can visitrepparttar "search engines" page onrepparttar 128089 Beanstalk Search Engine Positioning website where we link directly torepparttar 128090 submissions pages ofrepparttar 128091 major engines.

But What About The Other Engines? Surely They Provide Some Traffic?

Quite honestly, they may. You may get a visitor or two. Is it worth $19.95/mth or some such amount? No. You can get a better dollar/visitor ratio on any ofrepparttar 128092 many PPC engines out there.

An additional point to note is that you may want to actually visit some ofrepparttar 128093 lists of engines onrepparttar 128094 sites offering these services to you. You will discover a couple of important facts:

  • Many of these so-called "search engines" are not engines at all but rather FFA (Free-For-All) pages and classified ads sites. They will not help your rankings, you will not see traffic from them and your listing will probably last about as long as spam in your Inbox.
  • Many ofrepparttar 128095 actual search engines and directories are topical. What this means is that they are focused on a single area and unless your site coincidentally is about space exploration, topographical mapping, etc. you won't get listed. Submitting should not be confused with "guaranteed listing". Submitting your site to thousands of engines is notrepparttar 128096 same as getting your website indexed on thousands of engines.

The Submission Myth

The truth of that matter is, submitting your website at all can realistically be considered a waste of time. Aside from a few key general directories (DMOZ, Yahoo, etc.) and a number of SEO directories, we did not submitrepparttar 128097 website www.beanstalk-inc.com to any ofrepparttar 128098 major search engines. It's true, not a single submission.

Are we indexed? Yes we are.

How did we get indexed without submitting our site? If you takerepparttar 128099 time that you would be spending submitting your site and spend it instead finding quality inbound links (which we will write about next week) your site will be indexed and much quicker than you think.

You've probably heardrepparttar 128100 term "search engine spider". Search engines crawl websites. This means that they visit a page, follow allrepparttar 128101 links on that page and so on. If you have a link on a website that is already known torepparttar 128102 search engines it is only a matter of time before your website will be found by default. If fact, whenrepparttar 128103 Beanstalk site went live andrepparttar 128104 first link was established to it, it did not takerepparttar 128105 weeks that are estimated throughrepparttar 128106 use ofrepparttar 128107 submissions pages for our site to be found. The homepage of beanstalk-inc.com was index by Google three days afterrepparttar 128108 site went live andrepparttar 128109 other major engines followed within a week or so.

Final Notes

If there are any points that I hope you take away from this article they arerepparttar 128110 following:

  1. Automated search engine submissions services are not worthrepparttar 128111 money they charge.
  2. You do not need to be submitted to thousands of "search engines". The vast majority of traffic comes fromrepparttar 128112 top few.
  3. You will want to consider whether it is even worthrepparttar 128113 time to submit to search engines or whether that time could be better spent building quality, relevant links to your site and submitting your site torepparttar 128114 major and topical directories.

An additional failing torepparttar 128115 automated submissions systems not covered above is their inability to take into considerationrepparttar 128116 exact characteristics of your website for their directory submissions. When you're submitting your website to directories you will have to chooserepparttar 128117 exact category your site falls into. Most directories have slightly different category hierarchies andrepparttar 128118 more exact you are in your submission,repparttar 128119 higherrepparttar 128120 chance you will be listed. Automated systems can never be as exact across multiple directories as a human can.

Submitting your website, even correctly, will not guarantee you top rankings however it will leave you with money in your pocket to spend on other promotional endeavors that may actually produce a solid ROI. And THAT'S what it's all about.

The rankings? You'll have to readrepparttar 128121 other nine steps ofrepparttar 128122 series to find out how to attain those.

Next Week

In part eight of this search engine positioning series we will coverrepparttar 128123 importance of link building, how to attain high quality, relevant links to your website, andrepparttar 128124 tools to reducerepparttar 128125 time it take to do so significantly. Withrepparttar 128126 importance of inbound links to your overall rankings you won't want to miss this very important step inrepparttar 128127 website optimization process.

Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.

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