Ten Steps To A Well Optimized Website - Step 4a: Site Optimization

Written by Dave Davies

Continued from page 1

Due to their abuse by unethical webmasters and SEO's, repparttar weight given to heading tags is not what it could be however repparttar 128094 content between these tags is given increased weight over standard text. There are rules to follow with repparttar 128095 use of heading tags that must be adhered to. If you use heading tags irresponsibly you run repparttar 128096 risk of having your website penalized for spam even though repparttar 128097 abuse may be unintentional.

When using your heading tags try to follow these rules:

Never use same tag twice on a single page
Try to be concise with your wording
Use heading tags only when appropriate. If bold text will do then go that route
Don't use CSS to mask heading tags

Never use repparttar 128099 same tag twice on a single page. While repparttar 128100

tags holds greatest weight of entire heading tags, its purpose is to act as primary heading of page. If you use it twice you are obviously not using it to define main topic of page. If you need to use another heading tag use

tag. After that

tag and so on. Generally I try never to use more than 2 heading tags on a page.
Try to be concise with your wording. If you have a 2 keyword phrase that you are trying to target and you make a heading that is 10 words long then your keyword phrase only makes up about 20% of total verbiage. If you have a 4-word heading on other hand you would then have a 50% density and increased priority given to keyword phrase you are targeting.
Use heading tags only when appropriate. If bold text will do then go that route. I have seen sites with heading tags all over place. If overused weight of tags themselves are reduced with decreasing content and "priority" being given to different phrases at various points in content. If you have so much great content that you feel you need to use many heading tags you should consider dividing content up into multiple pages, each with its own tag and keyword target possibilities. For most part, rather than using additional heading tags, bolding content will suffice. The sizing will be kept same as your usual text and it will stand out to reader as part of text but with added importance.
Don't use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjust look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO's will also then place their style sheet in a folder that is hidden from search engine spiders. This is secure enough until your competitors look at cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you to search engines as spamming. It's an unnecessary risk that you don't need to take. Use your headings properly and you'll do just fine.
Next article continues with "special text".

Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.

Choosing Keywords - The Truth about KEI

Written by George Manty

Continued from page 1

keyword phrase = red widget # times searched = 9,000 # resulting pages = 950,000 KEI = 85.26 KPI = 7.2

keyword phrase = blue widget # times searched = 8,000 # resulting pages = 120,000 KEI = 533.33 KPI = 7.3

keyword phrase = green widget # times searched = 7,900 # resulting pages = 900,000 KEI = 69.34 KPI = 4.2

keyword phrase = yellow widget # times searched = 6,300 # resulting pages = 994,000 KEI = 39.93 KPI = 5

Based on repparttar results above you can see that to make it into repparttar 128093 top 10 search engine results you will be competing with pages that have a *Page Rank averaging 7.3, which is a pretty high *Page Rank. On repparttar 128094 other hand, if you choose green widgets you will be competing against pages with an average *Page Rank of 4.2. In this case, it would probably make more sense to target "green widgets".

Does this ever happen? YES! It does. While finding keywords for my websites, I discovered this discrepancy in repparttar 128095 KEI. I thought about keeping it to myself, because it is useful "inside" information. But now that I have a website dedicated to helping beginners with website promotion, I decided I would go ahead and let repparttar 128096 cat out of repparttar 128097 bag.

While this new method itself is flawed, it is not bad. Another important calculation that I came up with is what I like to call "anchor backlink quality indicator" (ABQI). To calculate it, you would have to check repparttar 128098 backlinks of repparttar 128099 top ten websites for that keyword, and determine repparttar 128100 number of times a backlink uses repparttar 128101 keyword in it's anchor text. This will give you a good idea of how many backlinks to repparttar 128102 page you will need ot be competitive for that given keyword phrase.

One last factor that would be nice to know is repparttar 128103 Relevancy of repparttar 128104 websites pointing to repparttar 128105 top ten pages for repparttar 128106 given keyword. In other words, how many relevant pages point to repparttar 128107 top ten pages for repparttar 128108 given keyword. This could also help in determining repparttar 128109 quality of repparttar 128110 competiton.

Ultimately, what should happen is repparttar 128111 search engines should develop a keyword suggestion tool that gives a competition indicator that uses all of their secret factors to show us SEOs what are repparttar 128112 best words for us to target. SEO experts would pay lot's of money for this tool and repparttar 128113 Search Engines could make a pretty penny by providing us with a tool like this. Are you listening *Yahoo, *Google, MSN, anyone?

In conclusion, taking Page Rank into account will help improve your keyword research over KEI. KEI is still valuable, but using it in conjunction with KPI will help greatly in your search for good keywords.

-------------------------------------------------------------------------------- Notes: This example is totally fictional. The numbers given in these examples are fictional.

* Google and Page Rank are trademarks of Google Inc. * Yahoo is a trademark of Yahoo Inc. * Overture is a trademark of Overture Inc. --------------------------------------------------------------------------------

-------------------------------------------------------------------------------- Choosing Keywords - The Truth about KEI Written by George Manty, owner of http://websitepromotionbook.com

This article can be reproduced in whole or in part, providing this byline is included along with a link to http://websitepromotionbook.com --------------------------------------------------------------------------------

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