Ten Steps To A Well Optimized Website - Step 4a: Site Optimization

Written by Dave Davies

Continued from page 1

Due to their abuse by unethical webmasters and SEO's,repparttar weight given to heading tags is not what it could be howeverrepparttar 128094 content between these tags is given increased weight over standard text. There are rules to follow with repparttar 128095 use of heading tags that must be adhered to. If you use heading tags irresponsibly you runrepparttar 128096 risk of having your website penalized for spam even thoughrepparttar 128097 abuse may be unintentional.

When using your heading tags try to follow these rules:

  • Never userepparttar 128098 same tag twice on a single page
  • Try to be concise with your wording
  • Use heading tags only when appropriate. If bold text will do then go that route
  • Don't use CSS to mask heading tags

Never userepparttar 128099 same tag twice on a single page. Whilerepparttar 128100

tags holds repparttar 128101 greatest weight ofrepparttar 128102 entire heading tags, its purpose is to act asrepparttar 128103 primary heading ofrepparttar 128104 page. If you use it twice you are obviously not using it to definerepparttar 128105 main topic ofrepparttar 128106 page. If you need to use another heading tag userepparttar 128107

tag. After thatrepparttar 128108

tag and so on. Generally I try never to use more than 2 heading tags on a page.

Try to be concise with your wording. If you have a 2 keyword phrase that you are trying to target and you make a heading that is 10 words long then your keyword phrase only makes up about 20% ofrepparttar 128109 total verbiage. If you have a 4-word heading onrepparttar 128110 other hand you would then have a 50% density and increased priority given torepparttar 128111 keyword phrase you are targeting.

Use heading tags only when appropriate. If bold text will do then go that route. I have seen sites with heading tags all overrepparttar 128112 place. If overusedrepparttar 128113 weight ofrepparttar 128114 tags themselves are reduced with decreasing content and "priority" being given to different phrases at various points inrepparttar 128115 content. If you have so much great content that you feel you need to use many heading tags you should consider dividingrepparttar 128116 content up into multiple pages, each with its own tag and keyword target possibilities. Forrepparttar 128117 most part, rather than using additional heading tags, boldingrepparttar 128118 content will suffice. The sizing will be keptrepparttar 128119 same as your usual text and it will stand out torepparttar 128120 reader as part ofrepparttar 128121 text but with added importance.

Don't use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjustrepparttar 128122 look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO's will also then place their style sheet in a folder that is hidden fromrepparttar 128123 search engine spiders. This is secure enough until your competitors look atrepparttar 128124 cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you torepparttar 128125 search engines as spamming. It's an unnecessary risk that you don't need to take. Use your headings properly and you'll do just fine.

Next article continues with "special text".

Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.

Choosing Keywords - The Truth about KEI

Written by George Manty

Continued from page 1

keyword phrase = red widget # times searched = 9,000 # resulting pages = 950,000 KEI = 85.26 KPI = 7.2

keyword phrase = blue widget # times searched = 8,000 # resulting pages = 120,000 KEI = 533.33 KPI = 7.3

keyword phrase = green widget # times searched = 7,900 # resulting pages = 900,000 KEI = 69.34 KPI = 4.2

keyword phrase = yellow widget # times searched = 6,300 # resulting pages = 994,000 KEI = 39.93 KPI = 5

Based onrepparttar results above you can see that to make it intorepparttar 128093 top 10 search engine results you will be competing with pages that have a *Page Rank averaging 7.3, which is a pretty high *Page Rank. Onrepparttar 128094 other hand, if you choose green widgets you will be competing against pages with an average *Page Rank of 4.2. In this case, it would probably make more sense to target "green widgets".

Does this ever happen? YES! It does. While finding keywords for my websites, I discovered this discrepancy inrepparttar 128095 KEI. I thought about keeping it to myself, because it is useful "inside" information. But now that I have a website dedicated to helping beginners with website promotion, I decided I would go ahead and letrepparttar 128096 cat out ofrepparttar 128097 bag.

While this new method itself is flawed, it is not bad. Another important calculation that I came up with is what I like to call "anchor backlink quality indicator" (ABQI). To calculate it, you would have to checkrepparttar 128098 backlinks ofrepparttar 128099 top ten websites for that keyword, and determinerepparttar 128100 number of times a backlink usesrepparttar 128101 keyword in it's anchor text. This will give you a good idea of how many backlinks torepparttar 128102 page you will need ot be competitive for that given keyword phrase.

One last factor that would be nice to know isrepparttar 128103 Relevancy ofrepparttar 128104 websites pointing torepparttar 128105 top ten pages forrepparttar 128106 given keyword. In other words, how many relevant pages point torepparttar 128107 top ten pages forrepparttar 128108 given keyword. This could also help in determiningrepparttar 128109 quality ofrepparttar 128110 competiton.

Ultimately, what should happen isrepparttar 128111 search engines should develop a keyword suggestion tool that gives a competition indicator that uses all of their secret factors to show us SEOs what arerepparttar 128112 best words for us to target. SEO experts would pay lot's of money for this tool andrepparttar 128113 Search Engines could make a pretty penny by providing us with a tool like this. Are you listening *Yahoo, *Google, MSN, anyone?

In conclusion, taking Page Rank into account will help improve your keyword research over KEI. KEI is still valuable, but using it in conjunction with KPI will help greatly in your search for good keywords.

-------------------------------------------------------------------------------- Notes: This example is totally fictional. The numbers given in these examples are fictional.

* Google and Page Rank are trademarks of Google Inc. * Yahoo is a trademark of Yahoo Inc. * Overture is a trademark of Overture Inc. --------------------------------------------------------------------------------

-------------------------------------------------------------------------------- Choosing Keywords - The Truth about KEI Written by George Manty, owner of http://websitepromotionbook.com

This article can be reproduced in whole or in part, providing this byline is included along with a link to http://websitepromotionbook.com --------------------------------------------------------------------------------

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