Ten Steps To A Well Optimized Website - Step 2: Content Creation

Written by Dave Davies

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No matter how much you know there is always more out there and your visitors are probably well aware of that. If you fail to address all their questions, your visitors may very well leave your site in search ofrepparttar answer. Once they've left your site it becomes other webmasters who now haverepparttar 128100 opportunity to present repparttar 128101 benefits of their products or services.

Find allrepparttar 128102 information that you can and make sure that you include as much as possible on your site. The additional benefit in doing this is that constant new information on your website will not only keep visitors coming back to find new information butrepparttar 128103 search engines spiders too. If your site changes often repparttar 128104 spiders will pick up on this and will visit you more often. While this by itself will not improve your rankings it does give you an advantage. The more often search engine spiders visit your websiterepparttar 128105 faster changes you make will be picked up. The faster these changes are picked uprepparttar 128106 quicker you will be able to react to drops in rankings. If you knowrepparttar 128107 spiders visit your site every second day and you drop from #8 to #12 you know that with proper tweaking to your content you may be able to recover that loss in as little as two days.

Are you an expert writer or do you have one on staff?

When you need a doctor do you read a book entitled "Heart Surgery For Dummies" and buy yourself a very sharp knife. Of course you don't and while your website may not be quite as important as your heart, it is how your company is being perceived online. This perception can berepparttar 128108 make-or-break of all your online marketing efforts.

If you are committed to attaining high rankings, to making money online and/or promoting your business through your website, shouldn't you also be committed to insuring that your conversions are maximized. High search engine positioning is important but so too is converting those visitors once they get to your site. You may be an expert in your field but if that field isn't writing, and you don't have a writer on staff, be certain to at least consider hiring one to make sure that your website is conveyingrepparttar 128109 message you want in verbiage that your visitors will understand. Assuming you choose your writer well you will not only have a well-written site but you will also gainrepparttar 128110 advantage of having an outsider, who is more likely to write for people who aren't experts, creating your content.

If you feel that you are qualified to write your own content (which you may very well be) be sure to have it proofread by someone fromrepparttar 128111 outside. Find someone (ideally plural) from within your target market and demographic, and have them go through your content giving suggestions and criticism. Don't take it personally, every change they recommend is earning you extra money. Whether you implementrepparttar 128112 changes or not you are learning something new about what people will want and expect to see on your site.

With Articles Come Links

Writing content is not just an exercise for your own website. We all know that inbound links to your site help rankings. Additionally, if those links can be ones that provide genuine targeted traffic you're doing very well.

There are a number of methods for driving traffic to your site with paid advertising, PPC, etc. however one ofrepparttar 128113 most cost-effective methods is to publish articles. Article writing is no simple task howeverrepparttar 128114 rewards can be enormous. Articles server two great purposes:

  1. Increased Link Popularity - When you write an article and submit it to other website to post, they will generally link to your website fromrepparttar 128115 pagerepparttar 128116 article is on. Here's a completely legitimate, relevant, and quality link to your site.
  2. Exposure & Credibility - The added credibility that article writing lends to your business coupled withrepparttar 128117 added benefit ofrepparttar 128118 visitors who come to your site directly from your article are invaluable.

When it comes to article writing there is little inrepparttar 128119 way of more effective advertising. You will have to find sources to publish those articles on, but once you've done this time-consuming task you can reuserepparttar 128120 same list for future articles.

Get those articles on a number of quality resource sites and enjoy watching your stats and your rankings improve.

With Quality Content Comes Even More Links

Yet another benefit that derives from having a website with great content and writing articles is that, with time, your website itself will become a resource. If you provide great information that other people will find useful people will link to it naturally.

With so much emphasis in recent times on reciprocal linking some might think this isrepparttar 128121 only way to get links at all. Believe it or not there are still webmasters out there who will link to sites for no other reason than they feel their visitors will be interested in it's content.

Build a good site with quality content, keep it easily navigated and create sections for specific areas (articles for example) and you will find that people will link to your site and may even link to specific articles or your articles index. Perhaps then your articles index is a good page to target an additional keyword phrase.

Next Week

Next week in part three we will be covering site structure andrepparttar 128122 importance it plays in your rankings and in visitor experience. This will cover getting a spider through your site while also giving your visitors an easy path torepparttar 128123 pages you want them on.

Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.

The Tools of the Trade

Written by Sumantra Roy

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If you are thinking of improvingrepparttar link popularity of your site, or are already doing so, we highly recommend that you obtain this product before you proceed. You can find more information on Optilink at: http://the-easy-way.com/optilinks.html

Zeus: An excellent way of improvingrepparttar 128099 link popularity of your site is to exchange links with other sites that are related to yours. However,repparttar 128100 main problem with this method isrepparttar 128101 sheer amount of time that is involved in identifying sites that you want to exchange links with. You may often find thatrepparttar 128102 number of links that you manage to get is not worthrepparttar 128103 time that you spent in trying to get those links. Zeus will allow you to locate and exchange links with sites that are related to yours and manage those links on an ongoing basis in a fraction ofrepparttar 128104 time it would take for you to do it manually.

You can download a free trial version of Zeus at http://the-easy-way.com/zeus.html Whilerepparttar 128105 program does take a while to get used to,repparttar 128106 results that you can obtain with it are simply phenomenal. We highly recommend that you downloadrepparttar 128107 free trial version and try it out.

In fact, we recommend that you use both Optilink and Zeus as they are complementary to each other - while Zeus helps you quickly locate hundreds of potential link partners, Optilink tells you which of these sites are worth getting links from and which of these sites you should avoid.

Agent Web Ranking: Once you have optimized your site forrepparttar 128108 search engines, you will need to continuously check your site's rankings. We have found Agent Web Ranking to berepparttar 128109 most reliable tool for telling us how our clients' sites rank inrepparttar 128110 search engines. Apart fromrepparttar 128111 major U.S. based search engines, it also supports plenty of European search engines. One problem with most such position reporting software isrepparttar 128112 fact thatrepparttar 128113 search engines constantly changerepparttar 128114 way they display their search results. This means that most position reporting software get outdated very quickly and it often takes an unacceptably long time forrepparttar 128115 company producingrepparttar 128116 software to prepare an update. However,

Agent Web Ranking isrepparttar 128117 only program which has a guaranteed 72 hour turnaround time - i.e. if any search engine changesrepparttar 128118 way it is displaying results, it will have an update for that engine within 72 hours or less. You can find more information on Agent Web Ranking at http://the-easy-way.com/agent.html

Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra's company place your site at the top of the search engines, go to http://the-easy-way.com/main.html For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to http://the-easy-way.com/newsletter.html

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