Ten Steps To A Well Optimized Website - Step 1: Keyword Selection

Written by Dave Davies

Continued from page 1

Armed now with knowledge on how to recognize and choose between different phrases there remains only one question, how do you know which phrases are even searched? Fortunately there are a couple great resources out there to help you find out how many searches are performed for specific phrases. They Are:

The Overture Search Term Suggestion Tool

A decent tool for researching keyword phrases. It indicates which phrases hadrepparttar highest numbers of searches on Overture during repparttar 128103 previous month. The biggest weakness it has, as far as applying it torepparttar 128104 natural search engines, is that Overture counts singular and plural asrepparttar 128105 same and also corrects misspelling sorepparttar 128106 totals are all lumped together in this tool whereas onrepparttar 128107 natural engines they are considered differently.


WordTracker is very similar to Overture's Search Term Suggestion Tool except that this tool differentiates between plural and singular searches, does not correct spelling (i.e. it givesrepparttar 128108 number of searches for misspellings rather than correcting them and giving a total for correct and misspelled words) and givesrepparttar 128109 results in predicted numbers of searches over allrepparttar 128110 engines per day rather than just one engine over a month.

They have a great free trial that doesn't give you as many results but which can be very useful.

When using these tools I recommend beginning withrepparttar 128111 Overture Search term Suggestion Tool and once you've narrowed down your choices, switch to WordTracker to insure that you're gettingrepparttar 128112 right information in regards to tense (singular vs. plural) and also thatrepparttar 128113 numbers match. Sometimes you will find thatrepparttar 128114 numbers are completely different from each tool. In this event you will have to use your best judgment.

Don't forget to check misspellings when using WordTracker!

Tips & Tricks

There are no real "tricks" to uncoveringrepparttar 128115 keywords you should target however there are a few tips. A few pointers that will help you maximize your keyword selection:

  • Think like a layman. Just because you know your industry terms doesn't mean that everyone does. Don't just think ofrepparttar 128116 words you use to describe your products/services, think ofrepparttar 128117 words you would use if you knew nothing about it other thanrepparttar 128118 fact that you needed it. You may want to recruit a friend and have them run some searches for you.
  • Think like an expert. Onrepparttar 128119 other side of repparttar 128120 coin, there may be phrases used specifically in your industry that people "inrepparttar 128121 know" would use to search for your products and/or services. Be sure to look into these phrases. You just may find some hidden gems that no one else has thought to target.
  • Don't target too many phrases. Some SEOs and webmasters target dozens and sometimes even hundreds of phrases. The end result, they often missrepparttar 128122 ones they most wanted to attain. Keeping yourself and your keyword list focused will keep your site focused. If your site is focused you'll rank higher forrepparttar 128123 phrases that will producerepparttar 128124 highest return on investment.


Test your phrases. If there is any debate about whether a search phrase is worth targeting it's often a good idea to testrepparttar 128125 conversions through pay-per-click engines. Set up an account with a PPC engine and bid onrepparttar 128126 phrases that you would like to target.

You have to remember thatrepparttar 128127 PPC engines do not provide forrepparttar 128128 same amount of traffic asrepparttar 128129 natural engines. Testrepparttar 128130 initial phrases, test alternative phrases, and see which producerepparttar 128131 best results. Something else to keep in mind is that PPC are not natural engines. If your ROI is not as high on more costly phrases that doesn't mean they won't producerepparttar 128132 higher return onrepparttar 128133 natural engines where a top ranking does not cost money per click.

Inrepparttar 128134 end you will have confirmed a solid list of keyword phrases and ifrepparttar 128135 PPC campaign is providing a good return on investment you might as well keep it running and enjoyrepparttar 128136 "bonus" traffic that it provides.

Next Week

Next week in part two of our "Ten Steps To an Optimized Website" series we will be covering content. This will cover everything from repparttar 128137 optimization of existing content torepparttar 128138 creation of new content for your website.

Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.

Google Flaws and Fixes

Written by Martin Winer

Continued from page 1

In another example, this time one that happens to work for me, I am also an amateur mathematician. I have a prime number theory published at: http://members.rogers.com/mwiner/primes.htm . I decided to try and list it in DMOZ, Google's open directory. Much to my suprise, one day I typed "prime twin proof" into Google and my site showed up asrepparttar #1 result! I'm an amature mathematician and I was flattered, but I quickly realized that what had happened was DMOZ is copied by every content provider underrepparttar 128102 sun in one form or another. Thus it seemed to Google as though thousands of pages were pointing to my page, indeed they were, however, they were all clones of one another.

Despite all that I've said, I like Google. The alternatives are pure rober-barons. I just hope that they address their technical and semantic issues such that we maintain an impartial 'world superpower' search engine.

My suggestion to Google? Inrepparttar 128103 Google toolbar, allow HUMANS to rank webpages by relevancy, content, etc. DMOZ (Google's open directory, already human edited) is a good first start, butrepparttar 128104 editors seem over burdened and unmotivated to add new sites quickly (rankyouragent.com is yet to be listed after several months). Adding rating capabilities torepparttar 128105 Google toolbar, would add a vast pool of human editors torepparttar 128106 Google engine. Provided Google makesrepparttar 128107 interface quick and simple to provide ratings, people will be willing and able to help.

Martin Winer is an entrepreneur who owns www.rankyouragent.com and would like to see fixes made to Google to help it improve it's already great status.

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